Chope Indonesia's Focus on Digitizing Restaurant Business

The pandemic has brought unprecedented challenges to the restaurant industry, changing the way people eat out and interact with places to eat. In Indonesia, a country known for its culinary culture, the impact of the pandemic on restaurant reservations is enormous. With a decrease in the number of people who do dining out or eat out.

One platform that wants to bring back the pleasure of eating out while helping the F&B industry to adopt technology is Chope. Based in Singapore, Chope Indonesia claims to have experienced positive growth in terms of the number of restaurant partners to active users. To DailySocial.id, General Manager of Chope Indonesia Karthik Shetty revealed his future business plans.

Technology support for the F&B industry

Draft Beer have been developing their business in Indonesia since 2018. However, due to the need to understand a market that is quite unique, business acceleration is relatively slow. The company is still focusing on their two main markets, namely Jakarta and Bali.

Now Chope Indonesia has 1800 more restaurant partners for online reservations and deals as well as about 120 thousand active users. Chope Indonesia also has plans to expand to other big cities such as Bandung, Medan, Surabaya and Yogyakarta.

"Core value proposition what we present is to enable customers to find restaurants, to make reservations online courses and enable them to make a purchase deals in a different restaurant," said Karthik.

Previously there were a number of similar platforms operating in Indonesia. Zomato from India was one of them, but decided against close business they are in Indonesia. There are also local players who have contributed here, incl GoCulinary.

While Qraved which initially focused on restaurant reservations online, now only playing in the realm listing course and position their platform as a lifestyle app.

business model

There are several business models that Chope applies to their restaurant partners. For the reservation system Chope has two options, the first is online booking and the second one is table management system. For these two products, the company charges restaurants a monthly subscription fee.

Then for each online booking which is done from all Chope platforms, they put on commission fees of every customer who comes to the restaurant. However, if a customer makes a reservation directly to website or the restaurant's social media, Chope does not charge them.

Another company business model is through sales deals. That is every time a customer buys deals on the Chope platform, a fee will be charged, similar to that imposed by the service E-commerce to partners merchant they.

Revenue the last thing Chope got to restaurants was through Paid Marketing Services. Although Chope offers this service free of charge, for restaurants who wish to carry out more marketing or promotional activities, Chope will charge a fee for this service.

"Initially the restaurants we targeted were premium class. But over time, we started targeting middle-class restaurants. For restaurants that are currently in the category, it is not too ideal for reservations. online, we offer services for marketing activities, sales deals on our platform like voucher and others. Small scale restaurants can sell these offerings on Chope," said Karthik.

Offer data services

Chope offers data analytics to their restaurant partners. The company also records that 70% of restaurant reservations are mostly made on the Chope application and the rest on Mobile browser to desktop with.

"We carry out campaign and marketing activities for all restaurant partners. From these marketing activities, we show conversions to restaurants based on orders online. After that we also provide data analysis that can help restaurants to target the right customers and launch marketing activities," said Karthik.

This was later claimed by Chope which differentiated their platform from other platforms. Draft end-to-end This is the solution that Chope is trying to present, so that it can help restaurants to get more profit.

Currently, Chope Indonesia already has a team of 52 people. Consists of a local team and a support team from Singapore. Although still reluctant to provide further information on when other city expansions will be carried out, Chope Indonesia hopes to acquire more partners of up to more than 2000 restaurants.

"For Indonesia, our target at the end of the year is to increase revenue with the hope that next year it can expand to a new city which is part of the company's business plan. From a technology standpoint, we also continue to develop, starting from launching other features and products that can be useful for restaurants," said Karthik.