Grouu Receiving Investment from Teja Ventures, Will Strengthen Omnichannel Strategy

Startup developing baby and children's food products, Grouu, has again received funding from Teja Ventures. There was no mention of the nominal amount achieved this time. Previously, Teja injected funds for a new round announced in September 2022.

Funding will be used to diversify products, including developing packaging products specifically designed to fulfill children's nutrition. Apart from that, some funds will also be allocated to improve the performance of the Grouu platform and strengthen strategies omnichannel on various channels E-commerce and retail network offline, such as supermarkets and children's supply stores.

Founding Partner Teja Ventures Virginia Tan explained, his party had reason to reinject Grouu because they saw great potential in the category of mothers and babies in Southeast Asia, whose market value reached $ 9,48 billion this year. It is projected to grow on an annual basis of 5,38% until 2028.

"Teja really understands the importance of nutrition for families, and we fully support Grouu's vision to become a market leader in nutritional needs for mothers and children, as well as their efforts in building an exclusive platform that meets these needs," he explained in an official statement, Tuesday (5/9 ).

Grouu Co-founder & CEO Jessica Marthin said, her startup is committed to providing the best products for the younger generation. Every Grouu product is developed by a team of experts in their fields, such as nutrition & food specialists, chefs, and pediatricians. They all collaborate to create a variety of selected products with high taste and nutritional content.

"Our close relationship with customers really helps Grouu to understand parents' needs and expectations directly. To ensure that Grouu products are easier to obtain, we continue to strengthen distribution through various channels, including platforms E-commerce and offline retail chains, such as supermarkets and baby equipment stores," explained Jessica.

Grou started in August 2020 with the vision of meeting the nutritional needs and early childhood development. At its inception, the company was a pioneer in providing ready-to-eat catering services and consumer products, offering parents practical options to meet the nutritional needs of children from six months and older.

"We celebrated three years of our journey last August. We will continue to be committed to working relentlessly to meet customer needs and create sustainable impact. We always warmly welcome the interest of strategic investors who want to contribute their expertise, resources and vision to support growth our long term," he concluded.