Qraved Ready to Raise New Series C Funds, Now a Lifestyle App

Originally known as a restaurant reservation service, Qraved today announced a new feature and performs rebranding as a Lifestyle App. Qraved also announced a number of strategic partnerships with various merchants and Series C fundraisers.

To DailySocialQraved CEO Steven Kim said the new fund is planned to close later this year or early next year, aiming to support business development efforts and the addition of a number of new features.

"We will announce good news for the company, namely the Series C fundraising. Of course we will use this funding [to] add features, partnerships, and added a number of new activity services such as watching football and music shows."

Founded five years ago, Qraved on the same occasion announced a feature update that puts forward the O2O (online to offline) scheme in partnership with malls, restaurants, minimarkets, and payment services.

Transformation

Qraved claims that it currently has more than three million active users, 85% of whom use mobile applications. In the application Qraved has registered about 40 thousand F&B outlets, 20 malls, 13 thousand more store outlets such as Alfamart and 5 million photos curated using Instagram social media.

"In addition to Instagram, we have also collaborated with Line Today. Not only photos and restaurant information, Qraved also has a video channel utilizing YouTube and Instagram Stories which are currently increasingly favored by users," said Steven.

Be aware of competitors, such as Zomato and Traveloka Eats, Qraved tried to focus on localization, the spirit of family-oriented content, and began to show the national spirit by embracing more street vendors and warungs.

"In accordance with our business model, which is to collaborate, not only with F&B, but also with brand, food delivery service, to payment companies in order to accelerate Qraved's growth," said Steven.

Promo features, mall and Qraved official account

To make it easier for users to get complete information on one platform, Qraved added three new features in the application, namely Promo, Malls Nearby and Qraved Official Account. The company is also a strategic partner, such as GO-FOOD, OVO, banks, and brands.

"With the new Qraved application, we want to help malls, restaurant owners, and other companies to improve their services awareness and promotional activities to reach more consumers. The point is, we only make money if the merchant earns money," said Steven.

Each merchant can take advantage of Qraved services personally and can be customized according to marketing needs. Qraved has also developed a Location Based feature that can be utilized brand to launch promotional activities targeting consumers directly.

"For brand popular ones such as OVO and GO-PAY, we can help create buzz even more massively through the Qraved Promo feature byaggregates vouchers that are already available in each application," said Steven.