SmartSeller Develops Omnichannel Services for MSMEs

Applications that help manage orders, deliveries, and financial reports of a business are not new in Indonesia. This initiative has been going on before the pandemic and managed to rise in popularity at a time when large-scale restrictions were imposed --- requiring people to stay at home and engage in various online interactions.

One application that has been on the market for a long time is Order, targeting those good merchants reseller, drop shipper, or beg. As of April 4, 2022, the company decided to change its name to "SmartSeller" and expand its range of services to become a technology company in the shipping and order management.

apart rebranding, The company has also updated several features, including the sales management application online, management app order, stock app and store web online. Through the management platform omnichannel based cloud strong, the company targets good business people online nor offline can increase effectiveness and efficiency in the sales process.

SmartSeller offers at least five key features in its app. In the Order Management feature, users can print shipping labels and invoice, get notification of receipt number automatically and barcode for product input quickly. Users can also specify discounts or codes voucher and monitor bank mutations for confirmation. From the buyer's side, they have alternative payments in cash, digital, or installments.

In the Shipping Management feature, users can directly check the amount of shipping costs from dozens of couriers, arrange and track deliveries, make deliveries directly from the seller's house, and accept payments by COD, cash, or digitally. Currently SmartSeller has collaborated with various logistics partners including JNE, J&T Express, SiCepat, LionParcel, SAP, JX Express, and ID Express.

In addition, users can also take advantage of the inventory system in the application to manage stock of goods. For business owners who sell on a number of marketplace platforms, SmartSeller offers the Marketplace Integration feature to assist users in importing products, managing inventory, and synchronizing orders from a number of marketplaces such as Shopee, Tokopedia, and Bukalapak.

By business model, this service can be enjoyed free of charge for users who are just starting their business. For business people who already have a sizable customer base, SmartSeller offers several premium packages ranging from IDR 75 thousand to IDR 200 thousand per month with more complete and varied features.

In using the application, users will be provided with a dashboard with a simple and easy-to-learn interface. This platform is also equipped with learning videos and features live chat with customer service. To date, SmartSeller has served more than 50.000 active users from various industries in Indonesia. Most of them sell online online.

Business manager app

The presence of these applications to assist management aims to simplify the operational complexity of running a business. Business owners can monitor shipments, monitor inventory, and perform various other needs in one platform. That way, they have more time to focus on their products.

In Indonesia itself, players in this segment are quite mushrooming. Just say it SIRCLO which recently announced the acquisition of Warung Pintar. In addition there are also Jet Commerce, Jubelio, aCommerce, Anchanto, 8Commerce, as well as new players such as Graas which has secured $40 million in series A funding.

Not only that, some players also offer more specific services such as Qasir, Cashlez, Moka, and Doku for POS and Payment Gateways, Waresix for warehousing solutions, to large marketplaces such as Blibli also offer solutions. fulfillment for business owners.

e-commerce has grown to become an important component of the retail landscape in recent years. As a result of the continuous digitization of modern life, shoppers from almost every country today are benefiting from online purchases. The penetration of eCommerce users in Southeast Asia is 53,8% in 2022 and is expected to reach 63,3% by 2025.

Lazada's e-commerce user habits report entitled "Transforming Southeast Asia" shows that the economic transition is accelerating offline ke online Southeast Asia has surpassed previous projections with the number of digital users expected to reach more than 400 million by 2025.