After Funding IDR 102 Billion, Wahyoo Seriously "Cloud Kitchen" as a Business Growth Engine

Culinary MSME digitalization startup Wahyoo announced the acquisition of series B funding of $6,5 million or equivalent to 102 billion Rupiah led by Eugene Asia Food Tech Fund-1. The amount disclosed was slightly larger than when it was first announced DailySocial.idon October 10, 2022.

Eugene Asia Food Tech Fund-1 is an investment vehicle owned by Eugene Investment & Securities and NH Absolute Return Partners from South Korea. The other investors participating in this round, Global Brains and Trinity Optima Plus (TOP+).

These names complete the ranks of investors who have joined previously at Wahyoo, namely East Ventures, Indogen Capital, Arkblu Capital, and Nitto Prima Ventura.

Serious business cloud kitchen

Wahyoo will take advantage of the fresh funding support to expand the network cloud kitchen by recruiting more restaurant partners and launching more self label food brands. Wahyoo Kitchen Partner is a virtual kitchen brand owned Wahyoo which has been initiated since the last one year.

The company will utilize the Eugene Investment network and the TOP+ celebrity network to promote its food brands to consumers. For TOP+ this is not his first investment in a technology startup. The music label company also announced an undisclosed investment in the company Esports PT Extraordinary Tangguh Generation.

In a press conference held by the company (16/11), Co-Founder & CEO Wahyoo Peter Shearer said, this virtual kitchen is a business that will be a new growth engine for Wahyoo, as one of the strategies in utilizing existing culinary networks coupled with technological infrastructure Wahyoo who are qualified.

Peter continued, the loyalty of culinary business owners is very important for his side. Loyalty can be obtained when he and his team are able to provide added value for them, which is a better business improvement since joining together Wahyoo.

"In the past we have succeeded in making culinary partners more efficient in shopping for raw materials, now we want to focus on how to provide additional income to our partners. That's why entering this year, Wahyoo started exploring business models cloud kitchen which offers the opportunity to earn additional income for our partners so that it is expected to increase their loyalty," he said.

Co-Founder & COO Wahyoo Daniel Cahyadi added, “We see convenience as the key to developing a business model from Wahyoo Kitchen Partners. The ease of shopping for raw materials through our application, the ease of running cooking operations in their kitchen, to the ease of making payments in our application, makes us sure we can make our partners happier and more generous."

Wahyoo Kitchen Partners

Peter continued, the virtual kitchen network formed by the company has different values ​​compared to other operators, namely partnerships with culinary MSMEs which have been part of the company so far. This condition is inversely proportional to most virtual kitchen operators who need investment to build new kitchens and new employees.

Culinary MSME Partners in Wahyoo can maximize the potential of its kitchen and existing employees, as long as it meets standards in terms of cleanliness and quality of cooking. There are 250 small restaurants from 27 thousand partners Wahyoo who have joined Wahyoo These Kitchen Partners.

"In particular, we want to help culinary MSMEs that are already in our network so that they don't have to spend any additional capital because they already have kitchens and employees. Because we are sharing economy, so in principle we really want to advance MSMEs.”

So far Wahyoo, through the Tajir Group unit, has operated three private label food brands, namely Bebek Goreng Bikin Tajir, Ayam Paduka, and Bakso Bikin Tajir. The entire supply of this product is in the form of pre-cook so that it doesn't take long to be processed by partners. As a result, the cooking process becomes more concise, a maximum of five minutes so that it reaches the consumer's house more quickly.

"Partners definitely don't want to be bothered [having to prepare a new menu], so we make them as easy as possible, just cook. Because we use the platform online, so we pay attention to the algorithm [from the platform], don't get a bad rating because the cooking process takes a long time. So, standardization is really important Wahyoo. "

All food supplies are prepared at the central warehouse Wahyoo which is located in Daan Mogot, West Jakarta is adjacent to the office Wahyoo. From there, the food delivery process will begin up to the outlet.

going forward, Wahyoo there will be more food brands that can be sold by MSME partners, at least an additional eight to 10 new brands. Culinary variations range from martabak, briyani rice, milk tea, soto, chicken noodles and fried rice.

The Fried Duck Makes Tajir is now available in 134 outlets spread across Jabodetabek, Bandung, Solo, Semarang and Bali. Furthermore, Paduka Chicken is available in 42 outlets across Jabodetabek, Bandung and Solo, and Bakso Bikin Tajir has been present in 18 outlets in Jabodetabek for the time being.