Wahyoo Reportedly Raising Series B Funding

Stall digitization platform "Wahyoo"It is reported that they are currently raising series B funding. From the data that has been submitted to the regulator, currently the round has recorded around $6 million or the equivalent of 92 billion Rupiah.

A number of investors participated in this funding, such as Eugene Investment, Intudo Ventures, Asia Horizon, PT Trinity Optima, East Ventures, Indogen Capital, and a number of others.

Final, Wahyoo officially announced funding in Series A round worth 73 billion Rupiah led by Intudo Ventures in August 2020. Founder & CEO Wahyoo Peter Shearer revealed that his business strategy and startup plan is to provide a social impact to MSME actors in Indonesia, especially food stall owners.

Launching data on its website, since it was founded in 2017, there are currently more than 27 thousand F&B businesses with micro to medium scale that have been served. Wahyoo. One of the services that is currently being promoted is e-mail.trade fulfillment of raw materials, providing more than 2000 fresh ingredients --- with new coverage areas around Jabodetabek and Karawang.

Other than that, Wahyoo has developed a business unit "Bikin Tajir Group" to utilize the kitchen assets of culinary MSME partners to operate the business cloud kitchen. A number of brand that have been running, such as Fried Duck Make Tajir and Bakso Make Tahir which can be operated by culinary MSME partners Wahyoo.

To increase business potential, Wahyoo has also taken a number of important actions. One of them at the beginning of 2022 them acquire Address.com -- a startup that has helped 35 thousand business owners offline adopt technology online. The collaboration between the two startups is considered to be able to increase the presence of stalls and F&B business owners through the digital platform developed together.

In the midst of a pandemic, Wahyoo also had time to present a platform online groceries B2C Subscribe.co.id. However, the platform was closed last year under the pretext of focus Wahyoo want to work on the B2B segment.

In a joint interview DailySocialid, Peter once said, "Indeed, traditional food stalls look small, but in fact there are many problems that need to be addressed and they need help. We believe that when they are helped, the economic effect, environmental effect, socio-cultural effect will be better automatically. Indonesia is better."

"Currently we are targeting [helping] all Culinary MSMEs, not only food stalls but also maybe small and medium-scale restaurants and restaurants. With the infrastructure that has been built for 4 years, with the experience and capabilities we have, we want wider impact," said Peter.