1. Startups

Carrying out a Multi-Brand Strategy, the "Cloud Kitchen" Operator Efficient Route

Multi-brand alias multi-brand has been adopted by various cloud kitchen operators and culinary players in Indonesia

Last year DailySocial.id review business cloud kitchen which has become increasingly popular since the pandemic. The expansion of the jor-rod location was carried out so that it is closer to consumers who depend on the delivery application for their stomach affairs. Under observation At that time, there were at least 15 operators operating in Indonesia.

This business potential is jumbo. Quoting from the report e-Conomy 2022, transportation and food delivery services online is predicted to grow with a CAGR of 22% and a GMV value of $15 billion in 2025. As for this year, CAGR is predicted to grow 19% with a GMV of $ 8 billion year-on-year. Although it is not detailed as to how much the contribution from food delivery is, at least the figures above illustrate how delicious this business is, as well as the two of them having a high dependence on one another.

In a recent report released Grab stated that regionally monthly spending on food delivery services and daily shopping increased by 30% in May 2022 compared to November 2021. In Indonesia, the average amount of money spent per order on services GrabFood increased by 54% from 2019-2022. As for the largest amount spent this year, it reached IDR 9 million.

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