Traveloka Enters Online Grocery Service

Traveloka strengthens its steps to transform into "lifestyle super app"While waiting for the travel and tourism industry to recover from the Covid-19 pandemic, after entering the service food delivery to healthtech, the startup with a valuation of ~$3 billion is now in service online groceries Lewat brand Traveloka Mart. The "Mart" menu can currently be found in the app.

This feature enables Traveloka users to buy daily necessities, such as fresh produce and frozen food. To accommodate this need, Traveloka has partnered with several large retail companies, including Lotte Mart.

Users can access Mart services directly on the Traveloka application and can make transactions -- in this initial phase, shipping is still free with no minimum purchase transactions. When entering the menu, there are now several product options that users can choose from.

As is known, Traveloka's OTA service has been significantly affected by travel restrictions since Covid-19 occurred in early 2020. In order to remain relevant during the pandemic, Traveloka is starting to focus to strengthen services in the financial category (paylater), lifestyle, and entertainment.

Traveloka launched a directory page for restaurants, Traveloka Culinary in 2018. Then, Xperience in 2019 which has around 15.000 activities in more than 60 countries, including events, films, to workshops. In addition, Traveloka has also penetrated into the healthtech by providing teleconsultation and PCR and antigen test services.

Happen online groceries

Since the last two years, service online groceries and finally there quick commerce including a new phenomenon that drives the growth of the digital industry in Indonesia. This is partly triggered by a surge in demand for basic goods spending on a regular basis online in times of pandemic.

Talk trend quick commerce, this service is defined as the service of delivering consumables within 45 minutes with normal shipping costs. Citing reports RedSeer, quick commerce driven by a number of factors, such as changes in consumer behavior due to Covid-19 and impulsive or unplanned shopping behavior. RedSeer projecting market quick commerce of $0,3 billion in 2021 and will grow 10-15 times to $5 billion in the next five years.

In Indonesia, there are a number of startup actors who have positioned their business from the start as actors online groceries nor quick commerce, for example Sayurbox, HappyFresh, Segari, and Astro. However, there are also giant e-commerce startups that have just entered this service, such as GoTo, Shopee, and Blibli.

They take advantage of the logistics network that has been built for a long time in order to accommodate this instant need. Some of them even acquired large retail companies to strengthen their network supply chain leaders they.

There is GoTo which acquired Matahari Putra Prima (the owner of Hypermart) and Blibli with a similar action against Ranch Market. Then earlier this year, CT Corp's subsidiary, Trans Retail Indonesia together with Bukalapak and Growtheum Capital Partners (investor AlloBank) formed a joint venture company to establish AlloFresh.

To DailySocial some time ago, Co-founder and CEO of Astro Vincent Tjendra assessing the main challenge of building this business is building people's habits. The reason is, many people prefer to shop for their daily needs in traditional markets. According to him, one of the keys to overcoming this is to build a point (hub) storage of the product so as to allow its delivery to the user's nearest location.