Traveloka Will Immediately Close Bill Payment Service

Traveloka is currently cutting a number of services that are considered unsupportive of the company's core business. Bill payment services and top-up will soon stop operating in October 2023. This has been informed on the "My Bills" page in the Traveloka application.

Not only that, the investment product 'Pegadaian Gold Savings at Traveloka' which was launched in collaboration with PT Pegadaian is also no longer in operation. The latest information on the application, the 'Gold' service at Traveloka is now no longer available, and users are directed to create an account directly at Pegadaian.

When the Covid-19 pandemic hit, one of the industries that was hit the hardest was travel and tourism. At that time, the Traveloka business was at its peak. Several new initiatives were rolled out, including the PayLater feature, as well as optimizing the Xperience service to support its users' recreational activities.

However, the impact of the pandemic is increasingly being felt and this is pushing companies to do something. In an effort to survive in a pandemic situation, Traveloka has transformed into a lifestyle superapp, with the spirit to keep the company relevant to people's lifestyle needs.

While waiting for the travel and tourism industry to recover after the pandemic, Traveloka decided to enter the service food delivery with TravelokaEats and healthtech through insurance products. The company is also developing new products in the financial business unit, followed by services online groceries Lewat brand Traveloka Mart.

Ultimately, not all of these services survive. September 2022, the company took business efficiency measures which resulted in the closure of the food delivery and logistics services 'Traveloka Eats' and 'Traveloka Send'. This closure follows services online groceries Traveloka Mart which closed at the end of August 2022.

His party admitted that the termination of these two services was part of the company's business strategy and priorities. At that time, the travel and tourism sector was said to be on the rise and Traveloka was ready to welcome this by focusing on the company's core business.

Travel trends are predicted to increase in the next few years. According to the 2022 SEA e-Conomy report, the travel sector is showing a gradual recovery trend and will achieve full recovery in 2023 and 2024. One of the most influential sectors is domestic travel which shows a faster recovery.

Focus on the core business

At the end of 2022, Traveloka launched tagline new, "Life, Your Way”. With tagline Today, Traveloka confirms its commitment as a platform travel number one in Southeast Asia that presents a consumer experience by prioritizing technology through a variety of travel service solutions.

Based on Traveloka's internal data in the third quarter of 2022, there was a five-fold increase in bookings for international travel and more than 30 percent increase in bookings for domestic travel. In addition, flight ticket bookings also increased by up to four times compared to the same period the previous year.

In providing a variety of products that are relevant and convenient for consumers, Traveloka applies three main keys, namely comprehensive product and service solutions, quality service guarantees and the best features to increase consumer convenience, and best value deals profitable for consumers.

Some of the services already available within the app include the 'Traveloka Points' and 'Traveloka Priority' loyalty programs which offer exclusive benefits such as hotel discounts and priority customer service.

In addition, there is also a 'Reschedule+' feature that allows consumers to change not only flight schedules, but also destinations and airlines. Traveloka is also ready to strengthen its position in Southeast Asia, including Singapore, Malaysia, Thailand, Vietnam and the Philippines.

In the last interview with DailySocial.id, Traveloka CMO Shirley Lesmana believes in Traveloka's ability and readiness to be able to continuously adapt to respond to current and future consumer needs.

"To be brand that is increasingly consumer-centric, we hope that Traveloka can become an inspiration as well as a platform travel consumer choice in realizing aspirations, exploring new destinations, and discovering hidden gems to give more meaning to life." Closed Shirley.