AlloFresh Officially Founded by CT Corp, Bukalapak, and Growtheum [UPDATED]

PT Trans Retail Indonesia (part of CT Corp), PT Bukalapak.com Tbk, and Growtheum Capital Partners (investor AlloBank) will soon inaugurate the platform Grocery "AlloFresh". This plan was announced by Chairul Tanjung in January 2022 -- at that time CT only said it would make a j in the field online grocery, haven't disclosed brand which will be used.

The investment value made by the company for the development of this platform is IDR 1 trillion (equivalent to $ 70 million). According to sources Bloomberg, Trans Retail owns 55%, Bukalapak 35%, and Growtheum 10%.

Currently AlloFresh . site (PT Allo Fresh Indonesia) is now accessible, presenting around 50 thousand product SKUs in 144 categories. Most are fresh produce and daily necessities. It was also explained that the delivery process on the service would take 3 hours or less, as usual quick commerce. In its initial phase, AlloFresh has served users in the Greater Jakarta area.

On LinkedIn we also monitor for any sharing resources for the development team, both in terms of Trans Retail and Bukalapak to focus on AlloFresh.

Ecosystem brand Allo

The collaboration between CT Corp and Bukalapak does not stop here. This is because Bukalapak and a number of other digital startups have taken corporate actions buy part of AlloBank saham (IDX: "BBHI"). Bukalapak itself acquired the highest percentage of shares in the action, which was equal to 11,49%.

Precisely since June 2021, Bank Harda Internasional has changed its name to Allo Bank Indonesia. His passion is to provide integrated application solutions through Allo Apps, to meet user needs ranging from financial, fulfilling needs, to entertainment.

The mission seems to be now starting to be realized, by establishing an application ecosystem under the brand Hello, starting from the platform Grocery.

Market competition

The presence of AlloFresh adds to the fierce competition in services online groceries in Indonesia. Previously, a number of startups started to show off earlier this year, offering concepts quick commerce, including Astro, Bananas, JaPang, to Radius. While other players like HappyFresh also tighten their product and market expansion strategy – some of them increase their funding coffers, one of them Vegetable Shop.

In segment e-commerce, the platforms also have specific strategies in the field of Grocery. For example, Blibli and Blibli Mart – last year they also acquired a majority stake in Ranch Market with the aim of strengthening supply chain leaders fresh produce.

Shopee has also operated Shopee Supermarkets in Indonesia, facilitating the purchase of various daily necessities quickly. Unlike other players who take items from partners Grocery, they built inventory warehouses in various places to accommodate the need for fast shipping.