Majority of Shares Owned by OLX, BeliMobilGue Gives Birth to "OLX Autos"

The used car buying and selling platform BeliMobilGue announced the change of name to OLX Autos Indonesia, which was shortened to OLX Autos. This name change further strengthens the company led by Johnny Widodo as part of OLX Indonesia.

"Our joining forces with OLX also allows us to serve a wider range of customers, with our strengths combining the advantages of selling cars globally. online and offline, offers an easy, convenient and instant way to sell cars," said Johnny through an official statement.

Johnny claims OLX Autos is present in 7 cities with 100 inspection centers and cooperates with more than 2000 dealer partners. This achievement is one-fold greater than what they obtained in last year. Also last year, Johnny announced that his party had received an injection of Rp429 billion for two years.

Johnny also confirmed This name change occurred as BeliMobilGue's majority share ownership was transferred to OLX. Moreover, the man who previously took the lead payment gateway OVO ensures that there will be business changes that occur following rebranding this.

"We will synergize more with OLX in the business side. We will launch new services soon," he said via text message.

Meanwhile, OLX Indonesia Marketing Director Ichmeralda Rachman said, rebranding this as their strategic move to focus on meeting customer needs. He realized that the previously known BeliMobilGue service could enrich their consumers' choices.

"By joining BMG with OLX and changing its name to OLX Autos, we hope to increase our mutual commitment in the automotive market in Indonesia by continuing to provide innovative services that address the evolving needs of customers," added Ichmeralda.

From OLX's perspective, the name change is a huge boost to strengthen its presence in the used car market. As is known, the automotive category has always been one of the strongest categories on the classifieds platform.

Predicted to rise soon

The pandemic has caused almost all economic sectors to plummet, including the used car market. However, OLX Indonesia and OLX Autos believe the used car market will rise faster than the new car market or most other sectors.

Based on the study they made about the used car industry in the country, the pandemic conditions caused 54 percent of respondents to consider buying a used car more than a new car. The reason is none other than the budget tightening that almost everyone did during the outbreak.

The results of the study make them believe that the used car market will recover in the next 2-3 months. There are more than 50% of their respondents stated that they are planning to buy a car in the next year.

"Data in whitepaper which we recently launched also revealed that it is important for sellers to continue to offer innovative new services to buyers, including online services. online and without physical contact, starting from the administrative process to payment," concluded Johnny.