Galemoru Enlivens the Online Car Buying and Selling Market

Automotive market online Indonesia is again filled with new players in the segment car marketplace. Galemoru officially introduced its application which is positioned as the first platform in Indonesia to facilitate the purchase of new cars instantly, safely and transparently.

Galemoru was founded by Harry Sendiko (CEO) who previously enjoyed a long career spanning more than 30 years at Astra International. The application has been developed since October 2021.

Galemori's presence is said to answer changes in the behavior of generation Z and millennials towards online shopping trends. Apart from that, his party saw that there were no car sales in Indonesia that were 100% carried out through applications. Most transactions are in a number car marketplace it still happens in a hybrid way, aka combining O2O to improve the buyer experience.

"We see that Gen Z tends not to want to buy through salesmen, due to factors that are not transparent, only sales-oriented, and do not understand the product. "This is what I found from [my experience] in the field," said Harry when met at the Galemoru launch event in Jakarta (7/12).

To provide a transaction experience all-in-one in one application, Galemoru collaborates with a number of tenant, including dealers to insurance companies. Currently, the Galemoru ecosystem has collaborated with 5 car brands, 4 companies lease, and 5 insurance companies.

Gradually, they will add to their ecosystem, not only transaction facilities, but also complementary services, such as car repairs, spare parts, to trade-in in the application. His party also opens up opportunities for B2B partnerships with startups or service providers that support business expansion.

The Galemoru application can now be downloaded on the Google Play Store and AppStore.

Digital automotive market

Currently, the digital automotive market in Indonesia is mostly working on used car buying and selling platforms, such as Broom, Moladin, and mobbi belonging to the Astra Group. However, Galemoru said that the potential for new car sales is still large considering that the used car sales cycle is triggered by the desire of car owners to replace their units with new ones.

Although used car buying and selling platforms dominate, digitalization of the complementary ecosystem is also starting to develop. Some focus on sectors aftermarket automotive, like Otolix and Workshop Mania.

Based on projections by the Association of Indonesian Automotive Industries (Gaikindo), car sales in 2024 are estimated to increase to 1,1 million, which takes into account political turmoil due to the election.