Sirclo Starts Working on the MSME Market

Startups e-commerce enablers Sirclo is the next company to enliven the MSME segment to go digital. At the same time, through Orami, also created a program to empower mothers to become entrepreneurs brand reseller that managed by Orami and Sirclo.

According to data quoted by the company, the number of MSME players in Indonesia currently reaches 65 million, with 12 million of them already attending online online. The government itself targets as many as 30 million MSMEs go digital in 2024 to come. So for more MSMEs, need participation from all parties to achieve the target.

Sirclo's founder and CEO Brian Marshal said with the extension of the PPKM which limits retail operational capacity offline, MSMEs in Indonesia increasingly need a role E-commerce to interact and transact with consumers. Different from user Sirclo solution the majority are corporate or enterpriseHowever, there are still many MSMEs who are not ready to face the pandemic.

“Many of these MSME actors are not ready. Different from enterprise which already has risk mitigation, so we finally focus on helping MSME actors in the MerdekaJualanOnline program," said Brian.

COO Sirclo Danang Cahyono added, the program will focus on improving the human resources of MSME actors because it holds the most important factor for go digital. From the sales module provided, the company also works with facilitators to provide training and mentoring.

"This program targets MSMEs with a number of criteria, such as being able to operate social media and Email, have good internet access, and are able to participate in training and mentoring.” he said.

To seize this opportunity, actually since the beginning of this year the company has begun to penetrate the MSME segment by providing a sales module online contains a 'Starter' package for selling on sites, platforms marketplace, and WhatsApp free of charge. So far, more than 1000 MSMEs have joined.

This module takes advantage of the business solutions presented by Sirclo Store. Sirclo Store is a MSME online store dashboard technology, providing solutions for brands to sell on the site dot com brand, marketplace, and WhatsApp. The company has other solutions for brand, including SIRCLO Commerce, and ICUBE by SIRCLO.

Danang said that his party will be more aggressive in attracting many parties so that by the end of this year it can be done more MSMEs to digital up to 10 thousand MSMEs. One of the strategies that will be carried out is with banks that have fostered MSMEs.

“There are three issues for MSMEs, working capital, raw materials, and market access. Banks have working capital, and we provide a platform so that MSMEs can sell independently marketplace and WhatsApp."

Furthermore, regarding the empowerment program organized by Orami, SIrclo CMO Ferry Tenka explained, as an extension of the company's arm, Orami wants to invite mothers who are interested in entrepreneurship. According to him, segment mompreneur Its role is very important in maintaining family economic resilience, as well as supporting the MSME ecosystem in Indonesia.

Therefore, at IbuSibuk, members are given the opportunity to have their own income by becoming a reseller agent for brands managed by Orami and Sirclo. They will also receive various exclusive entrepreneurship trainings to support their business activities.

“The IbuSibuk community already has more than 40 thousand members. We will attract more mothers because they have an important role in economic empowerment in their families,” said Ferry.

Based on Sirclo data, the majority of MSMEs use store technology online Sirclo are located in cities, including DKI Jakarta (40.5%), West Java (21%), East Java (7%) and Central Java (6.5%). This shows that there is still a lot of growth potential for MSMEs outside the big cities to grow go digital.

MSME Empowerment

The MSME segment has great potential but is full of challenges. Digitalization is a must so that they can survive in the midst of a pandemic. DailySocial had time to make list of digital solutions initiated by companies from various verticals so that there are more MSMEs onboarding goes digital.

Not only in terms of sales channels that are assisted, MSMEs now have the option to develop their business with working capital, marketing methods, operations, business development, to legality.