Launches IDN Pictures, IDN Media Officially Acquires "Demi Istri Production" Production House
Planning to launch an original film, Fajar Nugros and Susanti Dewi will join IDN Media to lead IDN Pictures
IDN Media has officially announced the acquisition of an independent film company or film production house Demi Istri Production on May 12, 2020. Demi Istri Production was founded in 2013 by director Fajar Nugros and producer Susanti Dewi. After the acquisition, the two will join IDN Media to lead IDN Pictures.
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"We believe that film is not just a work of art, but also a medium that can inspire many millennials and Gen Z in Indonesia. Therefore, we are interested in entering the film industry. After meeting Fajar and Santi, we are more confident and finally jointly launched IDN Pictures," said Winston.
In the middle of 2019, IDN Media has acquired one of the esports media GGWP.id (GGWP). GGWP will be part of the IDN Media family, which includes IDN Times, Popbela, Popmama, Yummy, IDN Creative, IDN Event, and IDN Creative Network.
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Fajar Nugros and Susanti Dewi have been in the Indonesian film industry for a long time. The two have also been involved in the production of various films, such as Cinta Brontosaurus (2013), Moammar Emka's Jakarta Undercover (2017), Yowis Ben (2018 & 2019), and Flying Menembus Langit (2018).
Through the film is expected to be able to give a new color in the Indonesian film industry as well as bring a positive influence on society. Currently, there are several films that have been planned by IDN Pictures and will be broadcast soon. As for the film, it can't be mentioned at this time.
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"Like a production house, we use insights what we get from audience IDN Media to create films that can inspire and entertain millennials and Gen Z. Our films will later be shown on several platforms such as cinemas, OTT, and other viewing platforms," said Winston.
With the inclusion of IDN Pictures targeting the film industry, it directly participates in enlivening it production house who specifically created the original film. Previously local players like Visinema supported by GDP Venture, wants to develop a comprehensive studio ecosystem. The goal is to help the film process end-to-end, starting from concept maturation, talent development, production, distribution to monetization.
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