1. Startups

Tjufoo and Sinbad Officially Merger

Forming "Horizon" to advance the omnichannel consumer goods market in Indonesia

Tjufoo and Sinbad have officially joined forces to form Horizon, which is positioned to advance the market omnichannel consumer goods in Indonesia. The big announcement was made at the annual VC Socials 2024 event, hosted by TNB Aura, a Singapore-based venture capitalist.

Horizon, which is now led by TJ Tham, aims to maximize the growth potential of local brands through the integration of advanced technology and an inclusive distribution approach.

"We strive to ensure that every stage in our supply chain is strengthened with leading technology, giving local brands an advantage to compete at a higher level," said Tham.

The synergy between Tjufoo and Sinbad promises a revolution in the D2C and B2B shopping experience, with Horizon now on a mission to democratize access to high-quality products.

Emilio Wibisono, who previously served as CEO of Sinbad and now acts as Chief Business Officer at Horizon, added, "We are excited about the transformational potential we bring to the Indonesian market, enabling increased efficiency and broader market access for all stakeholder."

Apart from that, Horizon also expressed its commitment to supporting the sustainability and development of the digital economy in Indonesia, targeting the use of technology to support operational efficiency and customer satisfaction.

With full support from TNB Aura, Horizon is expected to not only expand its reach in Indonesia but will also play a key role in advancing the consumer goods industry with a more innovative and inclusive approach.

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This merger is expected to be an important milestone in the evolution of the industry consumer goods Indonesia, opening a new chapter in the era of digitalization and product innovation.

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Disclosure: This article was produced with AI technology and supervision of the content writer
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