IDN Media Officially Announces Its Acquisition of Saweria

IDN Media's business focus is to target content creators and an influencer reaffirmed by making acquisitions to the platform livestreamingmonetization Saweria.

IDN Media Co-Founder & CEO Winston Utomo revealed that the process of introducing the Saweria team to the acquisition was carried out 6 months ago. This acquisition was carried out with the aim of strengthening the IDN Media ecosystem in the field of livestreaming, as well as supporting the development of the creator economy in Indonesia.

"We see that the visions between Saweria and IDN Media are aligned. So we decided to grow together," said Winston.

Since launching IDN Creator Network, IDN Media started targeting creators of the economy and its ecosystem. IDN Creator Network is a marketing agency that aims to connect creators and brand in order to run campaigns more effectively. The number of requests regarding technical marketing storytelling became the initial idea for launching the platform, to maximize strategy and delivery brand messages in the right way.

The synergy between IDN Media and Saweria is later expected to be able to develop the economic potential of creators in Indonesia even more broadly, especially to strengthen IDN Media's priorities in the industry livestreaming. Apart from increasing user growth, this synergy is also expected to significantly support the latest technology available at IDN Media and strengthen cooperation between teams in future collaborations.

"By joining Saweria at IDN Media, we are committed to continuing to strengthen the industry livestreaming in Indonesia by encouraging content creators to work, while at the same time earning income from their work with the platform live streaming monetization Saweria," added Winston.

Operationally, the Saweria team will continue as usual. Para experience livestreamer using the Saweria platform will remain the same. Saweria and IDN Media's top priority is ensuring customer satisfaction live streamers and Saweria users.

For nearly 10 years of work, IDN Media now has various business lines under its auspices which are engaged in digital media, livestreaming, creator economy, commercial as well as entertainment. The company currently has users from the younger generation with more than 80 million Monthly Active Users.