Gojek Xcelerate Selects Eleven Startups With "Direct-to-Consumer" Concept

Gojek Xcelerate, a proprietary accelerator program Gojek, announced the 11 startups that entered into batch fourth. All of these selected startups are engaged in the direct-to-consumer, adapting to business challenges during the pandemic.

They have been trained in creativity and innovation to be able to adapt their business quickly, according to changing consumer behavior during the pandemic. One of them is to minimize startup failures in developing products and services, participants are trained to apply the MVP technique (minimum viable product).

This technique determines the minimal set of features in a technology ecosystem before a startup launches a more complete product or service (full-fledged). The benefit is that startups can get feedback from potential users in a relatively short time, thus helping to minimize development costs, as well as the possibility of the product failing on a large scale.

Next is method training growth hacking and impactful data science, as well as training from partners Gojek Other world-class Xcelerate is a startup business development strategy from Google Founder's Lab, valuation principles from UBS bank, and mentorship sessions with management consultant McKinsey.

Lead Gojek Xcelerate Yoanita Simanjuntak explained, at batch This is delayed from schedule due to the impact of the pandemic. Process bootcamp was held in March 2020. However, demo day was just held today (17/6) and the first time it was held publicly online.

"But later we will meet all startup participants from Indonesia batch first to fourth to discuss what innovations we are doing together in the ecosystem Gojek, "He explained.

The 11 startups are:

1. Bartega: This startup is focused on selling painting tools, encouraging people to stay creative at home and guided by online classes.
2. trope: This startup focuses on providing products makeover which is multifunctional.
3. Rollover Reactions: This startup provides a variety of products makeover.
4. Polenta: startups new retail It focuses on selling healthy food ingredients
5. GetGo: This startup offers a virtual search service with AI, making it easier for consumers to find goods sold by merchants online.
6. Watt: This startup sells shoes for women.
7. Elio: They are a male-only digital health clinic.
8. Indonesian Menu: This startup sells handicraft products, in collaboration with the local community
9. trail.in: Is a startup that implements a census system to monitor tree and plant management.
10. Keroko: Is a fashion startup that sells women's clothing.
11. Salt: This startup sells pajamas for all genders and ages.

Innovation Gojek latest

Head of Groceries Gojek Tarun Agarwal added, in the midst of dynamic conditions, the implementation of business models direct-to-consumer to be effective because it helps startups interact directly with users who currently spend more time online online. For startups themselves, they can get data and feedback quickly, so they can better adapt their products as the market changes.

The application of this model, according to him, has proven successful Gojek to states decacorn while making it more resilient during the pandemic.

Some innovations direct-to-consumer released Gojek is to develop consumer services for shopping for daily needs through GoMart and GoShop. The GoFood service has added its newest partner, namely Mitra Tani Market, to sell staple foods to the platform.

In addition, the presence of GoFresh, a marketplace service that was originally intended for GoFood merchants, can now be accessed by general consumers. “Throughout 2020, shopping transactions groceries at GoMart continues to increase. Until May, there was a 5,5x increase in products sold at GoMart compared to January," he said.

He continued, “We are happy to share best practices Gojek to fellow nation's children, it is hoped that more Indonesian startups can hold decacorn status and together strengthen the global technology ecosystem."