Titipku B2B Business Line Officially Launched, Targeting the Horeka Segment

After announcing his new strategy to achieve profitability last October 2022, startup online groceries Titipku inaugurated a new line Tell me for Business to connect market traders with hotel, restaurant and cafe (Horeka) entrepreneurs.

Apart from being committed to fulfilling the need for quality food, Titipku for Business also promises several services, including: guaranteed quality products, timely delivery of orders at hours that customers can specify, and assistance with business promotion on Titipku's various social media.

B2B Business Head Titipku Arya Bramantyo also emphasized that the products sold at Titipku are guaranteed to be of fresh quality to meet hospitality business standards. In addition, the company also sells food packing quality for business owners who offer orders takeaways or take home.

"We work together with strategic suppliers and market traders to ensure the freshness and completeness of the products to be supplied. Then, the products will be sorted and quality checked by Titipku's internal team before finally being sent and reaching the customers' hands," added the man who is familiarly called Bram.

There are at least four major categories related to the products sold by Titipku for Business. The first category is meat and processed meat, including whole chicken, ground chicken, sliced ​​beef, Peking duck, meatballs, and various seafood. Next, there are various vegetables with various variants, including chilies, potatoes, various spices, various onions, carrots, and many more.

The next category is basic necessities. The basic necessities available at the Titipku business include: rice, oil, flour, sugar, salt, noodles, butter, canned food, flavorings, and packaged sauces and seasonings. Lastly, Titipku also offers packaging categories that are Food Grade (FDA) certified and available in a choice of sizes according to your needs.

To date, there are 5 strategic suppliers to meet the needs of the products offered. Meanwhile, there are already 2 main market traders working together. In terms of supply demographics, the products themselves vary according to superior products from each region, especially from West Java and Central Java.

Even though the coverage area is still limited, Bram admits that more than 100 Horeka have entrusted their needs supply products to Titipku, including Three Uncles, Aruna Cat House, Kebon Sajoer, and Sagoo. Currently, Titipku for Business is present in 10 markets in the Tangerang and South Tangerang areas, serving more than 90 customers with a total of 1.000+ transactions.

In terms of delivery, Titipku also has its own fleet to deliver to the market and ensure that traders get their goods. Regarding promotional assistance, Titipku offers free shipping to customers with minimum pickup or transaction requirements per week. The bigger the weekly transactions, the more benefits you get.

Happen online groceries in Indonesia

2021 will be quite a tough year for the industry online groceries. After two years of being dominated by online shopping, consumers are now ready to return to shopping in physical/offline stores. With the easing of COVID restrictions and consumers' desire for direct interaction, offline stores are starting to make a comeback.

Throughout 2022, DailySocial.id noted a number of players who offer online groceries and quick commerce forced to give up and had to stop operations. Some of them are Brambang which has now turned into an online marketplace for electronics.

Traveloka Mart service is known to have closed its service which has only been operating for six months. Until Bananas, which has been operating since January 2022, has stopped operations after selling its remaining product inventory at a significant discount. Next, startups like Vegetablebox and Fresh has also announced layoffs to his employees.

Based on the Ken Research report, penetration online groceries in the Indonesian market is expected to grow and reach more than 3,0% by the end of 2026. Online ordering has increased further after the pandemic, as many people spend more time at home, the food category accounts for around 15% of the overall spending allocation followed by health.

Nevertheless, industry online groceries don't just give up. In the midst of the efficiency storm that is hitting, there are still new initiatives such as King Kong Meats, service online groceries affiliated with marketplace Bukalapak. Besides that, online groceries entering is one strategy Grab, besides GrabforBusiness, GrabUnlimited, local partnerships, and advertising to drive company profitability.