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The Role of Digitalization in Increasing Traditional Market Business

The three main things of concern are the supply chain, market conditions, and capital

After last year's successful launch report titled "Indonesia Online Groceries Report 2022", Titipku is again presenting further research with the big theme "Digitalization of Traditional Markets in Indonesia". If previously they focused on peeling the ins and outs online groceries and its potential, this latest research describes the role of technology in disrupting traditional markets in Indonesia.

Quoted from Katadata, the 2020 Market and Trade Center Directory Report recorded around 16.235 pass tradition spread throughout Indonesia. Java Island contributed the highest number with 5.949 units. Then followed by Sumatra with 4.896 units and Sulawesi with 2.165 units. Maluku and Papua have at least 453 people's markets.

Data from the Central Statistics Agency (BPS) for 2019 also shows that traditional markets are still the largest trading center in Indonesia (89%) compared to the number of shopping centers (3,7%) and supermarkets (7,3%). This figure shows that traditional markets are still in great demand by Indonesian people. One of them is because the price of the product is affordable.

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