GetPlus Introduces “Retail Media Network”, an AI-Based Video Billboard

Loyalty platform provider startup GetPlus launched Retail Media Network, an AI-based video billboard service. This technology comes thanks to collaboration with a Japanese technology company, AWL.Inc.

In its inauguration, GetPlus Indonesia Co-founder & COO/CMO Adrian Hoon explained, this billboard can be customized and personalized based on gender, age and the duration of time customers view video advertisements placed on retail networks using a camera.

When customers pass a GetPlus billboard, they will see ads that have been personalized according to that category. The camera is even able to detect even if the customer is not looking at the camera.

“In an instant, less than a second, the camera will immediately detect several faces at once. "And personalized ads will appear in less than one second," he explained, Monday (15/1).

According to him, the GetPlus Retail Media Network solution, which is placed in leading retail networks, allows retail partners to gain first party data which is more accurate than an AI-based advertising platform that can be personalized real-time and measurable.

“Our mission is to work with our retail partners and brands to fully manage their loyalty strategies, identifying key customer insights and trends, maximizing their marketing ROI to increase sales.”

This innovation has been implemented in Ranch Market Grand Indonesia and Farmers Market Summarecon Mall Kelapa Gading. Ranch Market and GetPlus are portfolios of the Djarum Group.

AWL.Inc's AI technology is said to have an accuracy of up to 70%. In its home country, since it first operated in 2016, the AWL solution has been widely implemented by various modern global retailers, such as AEON, Lawson, Family Mart. A total of 15 thousand cameras in 3 thousand locations have been installedinstall by AWL.

AWL.Inc President Representative Director and CEO Muneharu Kitade added that the technology prepared for GetPlus is able to recognize the face, age, gender and duration of customers viewing video advertisements directly. real-time and accurate. "So it can provide in-depth insight into measurable customer demographics and behavior," he said.

Even though this technology is still very new in Indonesia, continued Adrian, in today's dynamic retail landscape, industry players need solutions that go beyond traditional advertising and whose effectiveness can be measured. He hopes that the existence of this channel will not only be a solution, but will also contribute to the growth of the retail industry ecosystem in Indonesia.

Owner brand can receive benefits in the form of engagement from customers that trigger conversions and a decrease in preference towards a particular brand. Meanwhile, for retail, it can generate more revenue and improve customer shopping experience. Finally, the benefit for customers is that they get advertising that has been personalized so that it is more relevant.

“We offer a sophisticated Retail Media Network that can create tailored audiences using first-party data, making it possible brand to target the right message to the right audience in the right location, so as to produce optimal ROAS," he concluded.

One year before, GetPlus partners with Mil.k, a startup similar to GetPlus from South Korea that utilizes technology blockchain and integrate with various service companies, such as the travel, leisure, fashion, culture and other lifestyle industries.

Since operating in 2019, it is claimed that GetPlus now has more than 1 million users and more than 500 registered merchants. As a loyalty program, GetPlus users can earn points from daily shopping activities both online and offline in various merchant categories.

These points can be exchanged for many options, for example shopping vouchers, services or physical products from various partners. This startup overlaps with Shopback and Snapcart.

GetPlus uses models coalition which is different from the existing loyalty programs so far, for example the model single-brand (example: Starbucks Card) or close-loop (example: MAP Club). This model is designed to provide value sustainable for merchant, consumers, and operators. At the same time, it helps brands acquire new customers, drive retention and increase shopping spend.