Get to know the YOBO Retail Digitization Platform

Activity offline re-emergence after the pandemic. After the retailer is "forced" to enter the platform online in order to reach consumers, now they can breathe easy again to activate their outlets to interact directly. Even so, many of these retailers still don't understand their consumers and how to attract them to visit outlets.

Steven Kim (CEO) and Jaeyoun Doh (CTO) caught this void by pioneering YOBO, trading and payment platforms (commerce and payment platforms) that leverage technology to collect data, provide a better consumer experience, and drive business growth. The solution is digital-based, does not require an application that must be downloaded by consumers or retailers.

"We help them take their business to online, get consumer data such as: who is the VIP customer? Who visits the most regularly? We process the data from the EDC that is already connected with reward to be given to consumers," explained YOBO Co-founder Steven Kim when met DailySocial.id.

YOBO, which stands for Your Own Business Online, was created by Kim with Doh and the team during the ongoing pandemic. YOBO product itself already live since mid-June 2023, it has been used by a number of retailers spread across malls throughout Jakarta.