Tokobay Presents "Social Marketplace" Service for Culinary Businesses

Not long ago, a food delivery service provider platform was criticized by several people merchant also users. The reason is that the standard commission scheme applied to business partners is considered less affordable. The high price set for the delivery menu then sparked the opinions of dissatisfied users. This has become a strange discussion on social media.

Starting from an anxiety about the difference in menu prices at restaurants which are quite significant in Indonesia food delivery app, Fenny Herianto saw a gap that could be exploited as a business opportunity. In March 2022, he started a new initiative called "Tokobay", a platform provider startup social marketplace in the culinary field.

for the merchant Those who want to market their products on the Tokobay platform, are currently free of charge. Meanwhile, as official merchant will be charged an administration fee of 2%, of course with more qualified features. The company also claims that the price is set much lower than similar platforms.

In addition to offering lower admin fees, Tokobay also facilitates the promotion of customers merchant through social media campaigns, blog publications, and videos. Various features are presented to be used optimally by users merchant, including "reviews" that allow customers to rate their buying experience for the product.

Up to now, there have been hundreds merchant Those listed on Tokobay include several brands such as Eventki, Ayam Geprek Goldchick, Bistogram, Foodpedia, and Sop Ikan Batam. For the delivery itself, Tokobay has collaborated with 3 logistics service providers, including Borzo, lalamoveand Grab Shipping. This service has covered the entire Jabodetabek area with plans to expand to other areas in the near future

There are several payment options available on the platform. Tokobay itself also operates its own digital wallet called "Bay Wallet". All users of the Tokobay application can directly use or operate Bay Wallet themselves.

"We hope that the presence of Tokobay can actively help development merchant in the era of the digital economy as it is today. Of course, including those who come from the MSMEs to be able to develop their business. In addition, we also hope that the presence of Tokobay can help customers get the same prices as in restaurants from their respective homes, "said Fenny.

When asked about funding, his team revealed that so far Tokobay has received details undisclosed.

Food delivery service

The pandemic has become an attractive momentum for MSME players in the Indonesian F&B sector as well as startups and technology companies enablers and supporters of this sector. Not only that, this condition has also prompted an increase in the public's need for digital services, including food delivery services online.

The “Food Delivery Platforms in Southeast Asia” report published by MomentumWorks earlier this year revealed that the total value of GMV of this industry in Southeast Asia has reached $15,5 billion, a 30% increase from a high of $11,9 billion in 2020. This growth reflects the fact that Southeast Asians are increasingly relying on food delivery services in their daily lives.

In an official statement regarding the report, Jianggan Li, Founder & CEO of Momentum Works, said, “Food delivery is an attractive market especially with this sector. E-commerce which is stagnant. As players expand into more cities and new services, and the restaurant industry becomes more digitally active, we anticipate continued food delivery growth through 2022."

In Indonesia, the intense competition for food delivery applications is not only limited to a duopoly Grab Food and GoFood. Several big players who have also expanded into this field, such as TravelokaEats, ShopeeFood, and even AirAsia with their core airline business, are currently also offering similar services with ambitions super app-New.