Know Features GrabFood Dine-In, Omnichannel Strategy for Merchant Partners

Situation tech winter making investors tighten their belts and be very selective in injecting funding. Many startups, especially those with status unicorns, encouraged to reap immediate benefits. This makes the company think hard in finding strategies to be able to convince investors and extend runways.

The strategy of burning money to attract users is considered sufficient and now is the time to move on to the era path to profitability. This has prompted many companies to start reducing promos and increasing service fees. One of them, service GrabFood which began to increase the choice of subscription fees instead of discounted promos.

The change in strategy had resulted in a decrease in the number of alias gross transactions gross merchandise volume (GMV) on delivery services, incl GrabExpress and GrabFood. Quoted from Katadata, Grab listing the GMV of shipping services incl GrabExpress and GrabFood fell 9% yoy to US$2,34 billion.

At the end of 2022 then, Grab Indonesia has also closed GrabKitchen, a cloud-based food delivery service or often called cloud kitchen. The main reason the company closed the service, which had been released since 2018, was because it did not comply with the expected work plan.

GrabFood Dine-in

Following closure GrabKitchen, the company has prepared a new feature that is expected to be more supportive for customers merchant In contrast to GrabKitchen, the Dine-in feature allows users to find the best or closest restaurants, as well as provide vouchers so they can eat at a cheaper price.

In an official statement, his party conveyed the fact that more and more people were returning to eating out, which was a strong reason to launch GrabFood Dine-in. "This not only helps our users find restaurants to visit, but also makes eating out more affordable as some merchant partners offer attractive dinner vouchers that can be purchased through the app," he wrote.

GrabFood Dine-in is a form Grab in sharpening the commitment to provide more affordable things to users with attractive promos, which is one of the main factors influencing the choice of restaurants by consumers. For starters, there are more than 100 participating outlets offering voucher with up to 30% off the menu dine-in they.

In addition, this service is also said to have the potential to increase marketing by providing important information about a restaurant on their profile page. Users can also view restaurant menus and see personalized dish recommendations based on delivery orders GrabFood before.

Opening hours and restaurant addresses are provided, and users can book trips Grab to the restaurant directly from the profile page merchant. Consumer reviews are currently available for limited partners, due to more than 70% of users Grab say, they rely on reviews from digital platforms and word of mouth when deciding where to eat next.

This feature also offers merchant another way to serve the user base Grab large and has the potential to grow the business dine-in they. Ability to meet dine-in, delivery, and customer needs self pick up on one platform makes it easy merchant to increase their source of income.