Titipku's Business Focus and Expansion Plan for 2021

Entering the end of 2020, application leave me which is designed like 'social media' so that every user can upload information about the SMEs they meet, claiming to experience positive business growth during 2020. To DailySocial, Titipku Co-Founder & CEO Henri Suhardja revealed, at the beginning of the pandemic his business took a policy to focus on helping market and basic food traders to go-digital as soon as possible, because the turnover of market traders is down until only 40% is left.

"People also need to shop for daily necessities, but there is a fear of going to the market. So, we convey to all Titipku users to work together to help market traders and basic necessities. As a result, Titipku gains momentum to grow very high, around 80% each month."

Founded in 2017, Titipku currently embraces tens of thousands of SMEs and hundreds of thousands of users. Until the end of December 2020, the company recorded a turnover growth of more than 700%. This is supported by an increase in transactions per month by an average of 80%. Throughout 2020 Titipku also managed to add 31 traders who entered Titipku. This was achieved thanks to the performance of about 7 thousand 'explorers' (a term for application users who upload information on SMEs they encounter).

Titipku has also formed 47 digital marketplaces containing 1.219 traders in them. The 47 digital markets are traditional markets spread across Greater Jakarta, Central Java, Yogyakarta, East Java, and Bali.

"These areas may be further developed as Titipku's business focus. However, it is possible for other regions in Indonesia, if indeed there is a high demand from consumers," said Henri.

My Cure Plan for 2021

At the end of 2020, Titipku also inaugurated their new office in Jakarta. Located in the Kelapa Gading area of ​​North Jakarta, the opening of the second office aims to reach more users, not only in Yogyakarta and its surroundings, but also to various cities in Indonesia.

"Yes, we will soon open a new area around Jabodetabek. We have done research and see the great potential of each market in each area," said Henri.

Mentioned what makes the difference Leave me with other platforms, Henri confirms Leave me using the concept sharing economy, all users can share and swap roles; become an SME explorer, a buyer or nitiper, and a courier or jatiper who together help SMEs.

Di marketplace others are mostly only available to sellers and buyers, without the involvement of other parties. At Titipku, all users have the opportunity to earn from every transaction, by becoming an explorer or a Jatiper.

"The SMEs that enter Titipku are mostly ultra-micro and micro-class businesses, which are still very conventional, so they are limited in their digital capabilities (tools & access). The Titipku platform is a solution because SMEs are helped to go digital by young people who are SME explorers , said Henry.

In 2021, Titipku has plans for fundraising. In addition, the company also wants to focus on expanding the service area, which is targeted to add 10 areas with 5 markets in each area, so there will be 50 new markets. The target is 50 thousand merchants will go digital with Titipku in 2021.

"The year 2021 will be the right momentum to run faster because Titipku has prepared systems and services for SMEs and the public to make transactions faster and more convenient," said Henri.