Carsome Indonesia Performs Succession, Immediately Expands C2B2C Business Model

In order to boost its business in Indonesia, used car sales platform Carsome has just appointed Delly Nugraha as General Manager for Indonesia. Previously Delly was known as VP at Gojek responsible for SME partner development. This succession is also used by Carsome as a form of commitment to seriously work on the Indonesian market. Understanding of the local market is considered important to support this goal.

In this afternoon's media conference (26/11), Delly conveyed a number of strategies to be taken to improve Carsome business. One of them will launch C2B2C business model in 2021, enabling consumers to sell their used cars, as well as buy used cars through the application. Previously, Carsome applied C2B services, as a medium for consumers to sell their cars to dealers -- including promotion, inspection, and payment services.

Furthermore, Delly said, there are two things that will be done to strengthen the existence of Carsome Indonesia. First, continue to build consumer trust by improving used car buying and selling services that are easy, fast, and transparent. Second, building organizational and team strength in the midst of the Covid-19 pandemic situation. He believes the positive growth of business results is in line with generating positive business margins as well.

"The used car market has been affected by the pandemic, but has begun to show growth again in the last few months. We believe the used car market will recover and improve in 2021. Our role at Carsome is to continue to maintain and even increase the momentum of the used car market revival," said Delly.

According to results research carried out DSResearch In 2018, there are several car sales services that are currently popular in Indonesia. At that time the survey was followed by 729 respondents who had made car sales transactions through the application. Besides Carsome, there is BeliMobilGue (now rebranding so OLX Cars) and Carro.

Carsome has been present in Indonesia since 2017. Along with business strengthening, including $50 million series C funding which was obtained at the end of 2019, currently in Indonesia they have embraced more than 4100 dealers. Overall they have also helped sell more than 100 thousand used cars in their operational areas, namely in Indonesia, Malaysia, Thailand and Singapore.

Also attending the event Grace Quah as Regional Marketing Director. He said the most significant markets for Carsome were Indonesia and Malaysia. Many efforts are being made to become a market leader, not to mention they are currently raising new funding to present various product and service initiatives for consumers. There are no details that can be conveyed regarding fundraising, the process has not been completed.

This year, Carsome also launched several technology products, namely the CARpartner and CARdealer applications (previously known as CarsomeGO) to make it easier and faster to search for used car information and make transactions convenient for used car dealers.

"We have unique value proposition, from the dealer's side they will get more offers and faster (after the goods are inspected). Having more complete options makes them happier. From the consumer side, products are also offered at competitive prices, because our system offers used cars that are sold to many dealers at once – they can bid up to deal at a certain number,” said Delly.

With the presence of new business models and innovations, Delly is quite optimistic about bringing Carsome to become the market leader. This year, it also claims to have doubled its sales from before the pandemic. In fact, the growth of used cars sold through Carsome increased by almost 300% quarter-on-quarter in the third quarter of this year.

*Note: We revised the business model section, from C2C ​​to C2B2C