CantikID Develops "Telebeauty" Solution, Builds Beauty Service Ecosystem in Applications

Train beautytech Indonesia has experienced very rapid development in terms of recent years. It is undeniable, the involvement of digital technology is one part of the changing trend itself. However, today's high demand for beauty products is apparently not in line with access to appropriate information to meet these consumer needs.

One platform that focuses on developing solutions for the beauty industry is CantikID. This platform is said to be the first to replicate the concept of telemedicine in the beauty industry or also known as 'telebeuty'. Telebeauty what is mentioned in this platform is a service that connects beauty and treatment clinics with customers through consultation online.

DailySocial.id discussed with the Founder & CEO of CantikID Yunus Sapang. He revealed that after conducting research in several cities throughout Indonesia, it turns out that many women buy products based on recommendations without asking the experts, causing skin problems. Many consumers feel that the cost of consulting and skin care is very high, therefore, they only rely on reviews from the internet which are still questionable.

In addition, the COVID-19 pandemic has also affected the beauty business in the country. One of them is the existence of social restrictions so that many clinics are closed, while their operational costs continue to run. For that reason, CantikID is also here to provide solutions for entrepreneurs in the beauty sector, especially owner clinic so they can still walk.

"We also see that there are many salons, barbershop, where they also experience the same problem with beauty clinics. So we make integrations starting from consulting, products and services booking. Later on customer login to our platform, they can see, choose, what services will be used," he explained.

CantikID tries to develop solutions to overcome various challenges that exist in the beauty industry. This platform offers features that make it easy for consumers to make reservations to various beauty treatment options, such as spas, hairstylist, make-up artist, and others and will be connected directly with doctors and beauticians to solve all the skin problems they are experiencing.

After consulting with experts, customers can also directly order beauty products and consultation treatments (prescription & non-prescription) as well as for direct purchases (without consultation) via CantikID.

In this platform, users can schedule consultations with 161 selected doctors and beauty adviser of 96 registered beauty clinics. In addition, CantikID has also collaborated with 61 salons and has at least 304 product SKUs that can be purchased through the application.

Until now, service BeautifulID is said to have reached 60 cities, 70% of which are on the island of Java. Furthermore, Yunus revealed, based on a survey on customers, his team decided to bring this service to soon be a solution for the city tier 2 and 3.

Beautytech in Indonesia

Compared to many segments, beauty can be said to be a promising market in the future. Based on the data collected, on average, Indonesian women have a high buying pattern in their efforts to support their appearance. The Euromonitor report shows that the value of the beauty market in Indonesia was estimated to reach $8,46 billion in 2022, up from the estimated value in 2019 of $6,03 billion.

Large investment firms and venture capitalists (VCs) are now exploring opportunities in the sector beauty technology Indonesia, something previously considered a niche, a women's space. Beauty tech startups offer their products online to an Indonesian audience, a growing market with a growing population that is beauty conscious, increasing sales potential.

Some examples E-commerce who specializes in the field of beauty such as Sociolla, Kay Collection, BerryBenka, Zalora, and many others. In addition, access to technology and digital platforms in Indonesia has contributed to the birth brand new beauty in the country. Some, such as Rose All Day and Base, use a Direct-To-Consumer (DTC) approach to reach consumers.

The beauty and personal care market in Indonesia is enjoying a tremendous growth spurt, with current revenues estimated at IDR 101 trillion. The market expects a sustainable growth of around 6,6% CAGR per year until 2023, with almost 7% of the total revenue coming from sales online in 2021.