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In 2019, the former Minister of Communication and Information, Rudiantara, had mentioned that the industry beautytech will be one of the prima donna in the Indonesian digital economy market.
Because the beauty and personal care industry (beauty and personal care) has been widely eyed by startups in recent years. The power of e-commerce in Indonesia opens up opportunities in various new business verticals and this is one of them.
According to the Euromonitor report, beauty market value In Indonesia, it was estimated that it would reach $8,46 billion in 2022, up from the estimated value in 2019 of $6,03 billion. However, will this forecast still be valid with the unexpected health crisis situation that emerged in early 2020?
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