Rose All Day Announces Series A Funding of IDR 84 Billion, Immediately Intensifying Regional Expansion

Indonesian beauty product D2C startup "Rose All Day Cosmetics (RADC)" announced series A funding worth $5,41 million (around IDR 84 billion). The round was led by SWC Global, with participation from previous investor AC Ventures and new investor DSG Consumer Partners.

This fresh capital will be used by RADC for expanding business expansion in Indonesia and ASEAN, innovate products as a whole by focusing on technology, and develop products holistically omnichannel.

SWC Global Vice President Wendi Xiang explained that his party has great confidence in Indonesia's economic prospects in the future. RADC's quality, product design and operational efficiency impressed his team.

“We quickly saw this brand become a leading beauty brand from Indonesia. "Our investment and support is not only limited to capital, we plan to connect RADC with our Chinese consumer portfolio, and help RADC build supply chain support in China," he said in an official statement, Friday (15/12).

RADC Co-founder Tiffany Danielle said the collaboration between SWC Global and DSGCP was a significant step in increasing RADC's market presence and operational complexity in Asia Pacific.

"Together, we are committed to opening new opportunities and delivering extraordinary cosmetic products to meet the evolving needs of our customers in Indonesia and beyond," said Tiffany.

The company will expand the team with hires across departments, including marketing, social media, operations, finance and product development. This expansion is in line with RADC's goal to maintain brand equity in the market and serve an increasingly diverse consumer base.

Have achieved profit

Launched in 2017, RADC shows a promising trend because it is now known as a brand of high quality, environmentally friendly make up and skin care products, carrying clean-beauty, inclusivityand sustainability.

With initial capital of $10 thousand at that time, RADC claims to have achieved profitability within 1,5 years of operation. Then, in 2020, RADC obtained initial funding from AC Ventures.

It is stated that this series A round occurred after RADC experienced 4x annual revenue growth in 2022, followed by 6x growth in 2023. This positive growth is the result of a combination of product attractiveness, increased distribution online and offline, as well as the ability brand in strengthening customer retention.

DSGCP Head of Southeast Asia Region Sameer Mehta added that the Indonesian cosmetics and skin care market in 2022 will be worth $800 million and $2,4 billion respectively, with annual growth projected to reach 14%-16% and 10%-15% until 2026.

This expansion will be driven by the strong market share of the millennial and Gen-Z groups of 145 million consumers who are looking for premium products amidst an increase in GDP per capita which is estimated to reach $7.000 in 2026. The significant digital engagement of these consumers, characterized by a penetration rate of 89 % in urban areas, driven by the boom in e-commerce and social media.

"By focusing on local values, DSGCP believes that brands produced in Indonesia, by Indonesians, for Indonesians, will resonate deeply with Indonesia's growing economic aspirations," said Mehta.

AC Ventures Founder & Managing Partner Michael Soerijadji said, "We are proud to continue supporting Rosé All Day Cosmetics. Their innovative and inclusive approach to the beauty and skincare industry aligns with our ethos to support transformative companies from the start. Their ability to adapt to the market moving quickly, and responding to unexpected challenges makes them superior entrepreneurs at a time where great examples are needed more than ever.”