Waku Continues to Expand Business Area Amid Culinary Application Growth Momentum

After doing rebranding At the end of 2020, a platform that allows users to easily get food or culinary, Waku, expanded in several regions in Indonesia. After expanding in Medan and Denpasar, now they are also present in Bandung and Tegal.

To DailySocial, Founder & CEO Anthony Gunawan revealed, the main reason why these cities were chosen for expansion was, the existence of clients anchor that need to be served.

"In addition to Denpasar and Medan, we have succeeded in expanding to Bandung and Tegal as well. These four new cities include metropolitan cities that are our expansion targets in 2021," said Anthony.

Business expansion in general is not something that can be done easily and quickly. There are so many factors and resources that need to be prepared in advance. But with its business model and operational team, Waku proves that business expansion is not difficult. The company also continues to innovate and create new menus and new services quickly.

"By having very professional and experienced kitchens, combined with a strong and experienced Waku system and team, we can ensure that Waku can be implemented in all cities in Indonesia and will operate very well, to meet the food needs of employees both in Indonesia and abroad. companies and governments," said Waku's Head of Operations Farid Syuhada.

In Indonesia itself, the culinary-related technology business is being intensified a lot. One of them Kulin, a Jakarta-based startup that also provides catering packages for individuals and companies. During the pandemic itself, we are monitoring increased traction in the food delivery business, due to social restrictions and increasingly massive adoption of technology services.

My plan for 2021

Although the pandemic has provided many new challenges for Waku business, but overall it has had a very positive impact on Waku's business growth. In 2020, Waku claims to have succeeded in increasing sales and expanding coverage service areas to several big cities, as well as increasing the number of cloud kitchen I'm in a short time. Overall Waku has more than 40 catering kitchens and cloud kitchen, and more than 300 corporate and government clients.

"There are so many differences and unique selling propositions owned by Waku. One of the most important is that Waku is the only F&B assistant that provides the most complete solution for corporate and government clients, both for daily meals, meeting needs, training, events, urgent needs, and others. With more than 16 categories and 15 thousand menu options, Waku is a one-stop all-in-one solutions for customers," said Anthony.

This year, Waku has several targets and plans to carry out, including planning to be present in all metropolitan cities in Indonesia, launching several new brands and services as well. Currently Waku is also doing fundraising for the Seed stage.

"The potential for catering and cloud kitchens is huge, with COVID-19 or not. We are always excited and optimistic to continue to grow and serve a wider market throughout Indonesia." said Anthony.