Side Efforts to Stay Relevant for Blue Collar Workers

Blue-collar workers are the first to be most affected since the pandemic. Based on data from the Ministry of Manpower, there are 29,4 million people directly affected by the pandemic. This number includes those who have been laid off and laid off without pay.

As a result, a workforce management platform like Siden is needed by many workers. In a joint interview DailySocial, Co-Founder and CEO of Sampingan Wisnu Nugrahadi said the number of workers who registered at Sampingan had tripled since last year's pandemic. This increase occurs naturally without maximum marketing efforts from the company.

Mentioned at this time side has more than 1 million working partners (called Kawan Sampingan) spread across 80 cities and 150 companies that utilize solutions from Sampingan.

“During the pandemic, business growth slowed down in various sectors. Many workers have lost their jobs, now these workers are one of our blue collar workers serves. We see an upward trend job seekers the number of registered users has tripled,” he said.

Formalize administrative management

Since Sampingan was initiated in 2018, it has been designed to revolutionize manual blue-collar management to become more formal by leveraging technology. Wisnu explained, from the job seeker's point of view, what is needed now is more than just a job matching system.job matchmaker).

The side seeks to formalize blue workers with easier job processes, such as recruitment, on-the-job training, payroll processing, to health insurance.

On the other hand, the company also faces challenges, including time efficiency to determine suitable candidates, lack of manpower and time to monitor employee performance, and high costs for the process. staffing especially in large quantities.

Currently, there are three types of solutions provided by Side; Sampingan Systems in the form of SaaS which makes it easier for business partners to find/manage their workforce; Manpower's side is a recruiting service and staffing workers to make it easier for business partners to meet HR needs.

Lastly, Sampingan Solutions is a comprehensive solution that can be utilized by business partners, Sampingan will manage the entire process from staffing employees, managing employee performance rates to providing aggregated performance reporting.

"From day one, we focus on creating economy units in the industry we can Improve and automate the process in each one Part with the help of technology. So we changing the game of most of these processes be more efficient.”

In the end, companies that want to scale their business quickly and need blue-collar workers can take advantage of the Side solution.

With this entire B2B business structure, Wisnu wants to make Sampingan a sustainable company in order to create more impact for blue-collar workers.

“We always see objectively how the side can be Automatic this administrative process, so that the company remains focused on human approach because these elements are also needed.”

Business development

Of the 150 companies that use Sideline solutions, the majority are in logistics and warehousing looking for work for couriers, forklift, etc; field marketing for jobs canvasser; research for work surveyor and data collection; customer service (customer service); community based marketing (crowdsourcing marketing); and administration (back office).

"We test all of these candidates based on the needs of the company, there are questions that can be asked" match with the right candidate. For jobs that requireinterview all activities can be done independently remote in 80 cities. We don't even have a branch office there."

Wisnu wants to continue to increase the number of company partners who can take advantage of the Sideline solution. The reason is, talking about the market potential in the logistics and warehousing industry, the need to find couriers and supporting workers is so great, in the midst of rapid developments. E-commerce.

“Many of these company partners are looking for a minimum of two to four blue-collar jobs. For example, last mile logistics will need warehousing and couriers, also need customer service and administration. We stand as one stop platform because we can provide full visibility and transparency for payroll etc."

For the sake of improving stickiness, now Sampingan also completes the features for workers in the form of early wage access (EWA) and health insurance (together Gigacover). With this EWA feature, workers can access their salaries early to pay for their urgent needs. Regarding partners for the provision of EWA, Wisnu is not yet willing to reveal his identity.

“Because we hold the data day to day performanceAlso, we can assure the company that the candidate deserves this EWA feature. We will continue to add additional programs so that not only the company, but also workers get the maximum benefit.”

Another recent innovation that the company is developing is the feature e-learning to help workers improve soft skill. Interestingly, the side brings this feature in the form of audio. In a survey conducted by the company, the majority of these blue-collar workers are in the field and move from place to place, making it difficult to prepare free time for studying when audio visual.

The themes presented in e-learning, so far still basic but important to know. For example, the requirements needed if you want to become a courier, or a better way of conveying information if you want to become a marketer.

“We are working with one of the audiocompany to provide e-learning via audio. Apart from that they always commute, this audio platform is much more quota-friendly,” he concluded.

Industrial problems

According to a research, turnover blue-collar workers are quite high. The average in the company reached 20%. Turnover refers to the entry and exit of employees who fill certain positions. This condition is actually burdensome for the company, because from the same survey it was stated that the costs that must be incurred to overcome turnover it's not cheap, it can go up to $4,569.

Blue collar workers are synonymous with "manual work". This type of work is almost there and is needed in every business environment – ​​some are temporary, outsourced, to permanent workers. The tendency of this segment is filled with people low skill workers, people who have minimal competence – generally due to poor access to education. According to BPS data, as of 2019 low skill workers dominate the informal sector with a figure of 57,27%.