India's "E-commerce Enabler" Startup Perpule Starts Present in Indonesia

Perpule, startup e-commerce enablers from India brought their service ECommerce+ into Southeast Asia. Indonesia is one of the main target markets. Perpule specifically targets retailers offline in fashion, daily necessities, electronics, and food.

Perpule ECommerce+ itself is a service that allows business customers to create websites E-commerce and the application itself. Built with PWA technology, this service is claimed to be able to improve user experience by up to 70%. Perpule also has Perpule UltraPOS which offers cash flow management in the app.

Perpule is also quite optimistic by targeting to gain 20% market share E-commerce in Southeast Asia with services that help transform retailers offline ke online. Perpule's internal data shows that the Southeast Asian retail market has a value of more than US$700 billion and is slowly starting to adopt technology, especially in E-commerce.

“We are delighted to be entering the Southeast Asian market and will strive to serve our customers in the best possible way through a technology-based platform. We are excited to officially announce a presence in Indonesia, Malaysia, Vietnam, Thailand, Singapore and the Philippines and will do whatever it takes to help retail succeed on the road. online they." says CEO and Co-founder Perpule, Abhinav Pathak.

Perpule to see Indonesia

Perpule party to DailySocial shared that they see Indonesia as a country with digital transformation that has developed in the last 5-10 years. For this reason, they believe that Indonesia is the right market for their global investment.

Perpule, with its technology, is also trying to help retailers offline which is still quite a lot in Indonesia. Industry E-commerce and increasingly mature logistics is the right time for Perpule to offer their technology to retail businesses in Indonesia.

"Honestly, because Indonesia is a very special geography and everyone wants to get a significant share of the market. There are a large number of local players and international giants trying to penetrate the market, but we are very confident in our product offerings that stand strong and can help us navigate the competition ” explained Pathak.

Being in the segmente-commerce enablersPerpule is faced with names such as Sirclo, Jubelio, EgogoHub Indonesia, 8Commerce, and others. Not to mention that there are other more specific services such as Qasir, Cashlez, Moka, Doku, and iPaymu for POS and Payment Gateway; Pakde and Waresix for warehousing solutions; until marketplace Big companies such as Tokopedia and Bukalapak which currently also have many programs for digital transformation of business owners.

"We are always launching new markets with a very aggressive strategy to accelerate the growth of our global growth ambitions. Indonesia is a geography very close to our heart and we want to help as many retailers in this market as possible to accelerate their journey. E-commerce them and make them successful," Pathak added.