Appoints New Country Manager, Privy Strengthens Its Presence in Australia

Digital signature and identity service developer startup Privy strengthens expansion in Australia by appointing Rob Hotchin as Country Manager. Rob's strong experience in sales and business development for 15 years is expected to support the company's growth targets.

Rob's appointment, as well as the growth of his team in the Sydney-based office, underscores Privy's dedication to delivering tailored products that meet the unique needs of Australian individuals and businesses. The expansion to Kangaroo Country was realized after Privy closed $48 million series C funding round which was led by KKR at the end of 2022.

Privy has succeeded in spreading its wings thanks to collaboration with Katalis, a bilateral program between Indonesia and Australia that supports strong, sustainable and inclusive trade and investment. Katalis was founded based on the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) trade agreement which took effect on 5 July 2020.

"Rob has the skills and ability to build extensive and genuine relationships in Australia, and supports our vision to be a global leader in electronic identification and authorization services," said Co-Founder & CEO Privy Marshall Pribadi.

Marshall continued, "Over the past eight years, Privy has developed its expertise in shaping and improving the digital identity landscape and interacting with governments, banks and other financial institutions. Now, Privy looks to bring its expertise to the Australian market."

Digital signature market in Australia

Globaly, marketsize digital signature platforms are estimated to reach $5,9 billion in 2023 and are predicted to reach around $129,82 billion in 2032, with a CAGR growth of 40,98%. Increasing demand for electronic documents, government regulations, and the need for secure and legally valid electronic signatures are factors driving market demand.

In Australia, Privy will face a number of local and international players who provide similar services. For local players, one of them is Annature; while international players who have started building business bases there also include DocuSign, HelloSign, PandaDoc, SignNow and several others.

"Privy is poised to redefine digital trust and help Australians regain control of their most valuable authentic asset, their identity," said Rob.

He continued, "Currently, Australians are being forced to hand over their identity and personal data - whether for check-in in a hotel, rental property, or any other reason - and trust that it will be safe. With the seemingly endless emergence of cybersecurity breaches, and leaks of personal information to Dark web, Australians should be able to demand more. Now they can, knowing that Privy has completed these challenges before and will try to complete them again in Australia.”