Sociolla Continues to Optimize the Omnichannel Concept, While Adding New Retail Outlets

Company beauty-tech Social Bella (mother of brand Sociolla) revealed the pandemic condition successfully validated the concept omnichannel continue to run optimally during the expansion of new outlets. Throughout this year Sociolla inaugurated 10 new outlets spread across Jakarta, Tangerang, Bogor, Bandung and Surabaya.

The company first opened its first outlet at Lippo Mall Puri Jakarta in the middle of last year.

In an official statement, the outlet concept omnichannel it has an interactive display that connects directly to Sociolla site and the SOCO platform. This way, visitors get the right product while enjoying a unique shopping experience, and seamless pattern.

To get information and review about the product to be purchased, the end is enough scan barcodes in the SOCO app. Or if visitors already have a list of products they want to buy in the shopping cart on the Sociolla website, they can directly make transactions in the payment section.

“The presence of 10 new Sociolla Store outlets is a form of our commitment to always provide a comprehensive and enjoyable shopping experience for personal care and beauty products for consumers. beauty enthusiast," said Social Bella Indonesia Co-Founder & CMO Chrisanti Indiana in an official statement.

He continued, the opening of these 10 outlets is a series of steps the company has taken as a beauty-tech at the forefront of Indonesia, after international expansion his first trip to Vietnam last October.

The selection of these outlet locations, apart from being based on strategic locations in each of these areas, refers to the company's internal data showing significant demand growth from the five cities. Even though the outlet was inaugurated during the pandemic, it still received quite good enthusiasm from the visitors during this time grand opening.

His party continues to enforce a number of strict policies and health protocols in an effort to provide a sense of security for customers who shop directly at the store. Periodically, the outlets are sprayed with disinfectant, implement policies to maintain safe distance, do not touch and no testers, wear masks, and so on.

"Currently, it can be said that customers are still in the process of adapting to regulations regarding PSBB in their respective regions. This has an effect on direct shopping activities at outlets offline which is not as optimal as under normal circumstances, but we ensure that consumers remain comfortable and safe when shopping,” he explained.

When asked further about the company's next plan for expansion next year, Chrisanti was reluctant to reveal further. He only said, "We will continue to try to provide the best for consumers, if there is information regarding store openings next year, we will inform you more," he said when contacted separately by DailySocial.

Practice omnichannel by technology company

Concept omnichannel run by Sociolla, has been widely used by a number of technology companies in Indonesia as a form of getting closer to consumers. One of them is Blibli, they form an app Blibli Partners to target grocery traders can go digital.

Actually, it is not much different from similar services released by competitors, such as Mitra Bukalapak, Mitra Tokopedia or Partner Shopee. This application opens access to digital products, such as credit, data packages, game vouchers, electricity tokens, BPJS, and train tickets that partners can sell to their customers.

The striking difference is that Blibli Mitra is integrated with the ecosystem e-commerce iformed by Blibli, be it payment systems, procurement & logistics, to platforms online. Thus, the experience of partners when stocking goods for their stalls is exactly the same as when they shop through the platform E-commerce Blibli because it is connected with Fulfillment by Blibli (FBB). Partners who shop can enjoy free shipping facilities.