RS The Label, a Local Fashion Brand with a Zerowaste Concept that Dreams of Going Global in the Digital Age

Every business, whether small or large, has the right to dream. It's just that after that it depends on how they try to achieve it. In the digital era like today, the use of technology will not escape the journey of every business in achieving its dreams. RS The Label is one that proves it.

Riene Subianto, owner Hospital The Label, acknowledging that technology and platformin digital, like social media, played a big role in helping brandshe stepped forward towards her dream. Interested in knowing the full story? The following is the story of The Label Hospital's journey with digitalization shared by Riene.

Carrying the Concept zero waste As Future Investment

RS The Label is one of the fashion brands local that carries the concept zero waste. Not only in the form of products, concepts zero waste He also applies this to the packaging process.

“RS The Label (is) a brand fashion which carries the concept zero waste, where the production process starts from material, cutting, to packaging applying the principle of minimal waste or even leaving no cloth waste," he said.

Concept zero waste This he applies not without reason. That thought is the result of his analysis of the industry bisnis fashion which he started in 2019. He saw so much waste generated by this industry and was worried.

“RSthelabel was originally just fashion brands as in general. But the problem arose when I realized that this business has contributed to the second largest amount of waste in the world and will have a bad impact on us and our children and grandchildren in the future. So I thought how do I keep going passion me but along with compassion. Then created zero waste fashion, "explained Riene.

Then, Riene was also happy because of business fashion by theme zero waste this is acceptable to society.

Actively Innovate While Consistently Minimize Waste

Move with concept zero waste fashion does not dampen Riene's enthusiasm to continue to innovate to produce unique products. From her commitment to minimizing this waste, Riene always routinely conducts research before launching product innovations.

“Because this is zero waste fashion, so before producing, research is always done first, starting from the design whether the design can be applied to the interior zero waste cutting. "

In order not to get out of the concept of minimal waste itself, Riene tries to always ensure that the product innovations she makes can be produced using pattern, cutting, and environmentally friendly fabrics.

Not infrequently his innovations also come from the use of leftover fabrics which he then makes into ornaments on his clothing products.

It turns out, the concept zero waste does not make Riene run out of ideas to innovate. In fact, he also started to combine it with the concept classic monochrome stylish street fashion whose product is launching in July 2022.

"A little story about the new product which God willing will be launched in July 2022. Taking the concept classic monochrome with cutting zero waste but stylish street fashion to expand target market of course," he said.

Collaboration as a Step to Expand Education

No business runs smoothly without challenges or difficulties. In addition to the challenges in product research before innovating, Riene also admits that the lack of public awareness about the impact of cloth waste is a difficulty for The Label Hospital.

For this reason, Riene always tries to educate the public, one of which is by collaborating with an influencer or environmental activists.

“People tend to ignore and always think to benefit themselves. needed Yago's defensive effort more to educate. Therefore, The Label Hospital tries to collaborate with environmental activists and an influencer who care about the environment or nature.”

Pandemic Becomes a Moment of Innovation

The pandemic moment is a moment that generally has an influence on the sustainability of a business. However, this fact does not apply to The Label Hospital. Riene is grateful that the pandemic has not reduced the production and sales activities of The Label Hospital.

Instead, he took advantage of the pandemic moment to create solutions for WFH workers during the pandemic from fabric waste in the form of products detachable collar.

“During the pandemic, The Label Hospital made products from cloth waste, too, such as detachable collar or detachable collar. So when workers, especially women do WFH, just add detachable collar pada homedress-so, their clothes look more formal even though they only wear home clothes,” explained Riene.

Technology Plays a Big Role in Education and Promotion

In developing The Label Hospital, Riene always maximizes the use of technology. The presence of technology, according to him, plays a major role in product marketing, sale, public education, to help trend forecasting.

“The presence of digital technology in the world fashion not only in Branding, marketing, or buying and selling, but can make trend forecasting. So always innovate and be creative in doing business,” he said.

According to Riene, marketplace and social media, especially WhatsApp and Instagram, is platformin digital who had a big influence on the development of The Label Hospital. In the future he will take advantage of platformin digital others, namely the social media Twitter.

Careful Planning in Capital Affairs

When talking about capital loan to support the business, Riene said she did not use the loan capital to develop The Label Hospital. According to him, too much risk that he has to bear when using a loan. Then, he also shared tips on starting and developing a business with the existing capital.

“My tips when you want to start a business or develop a business should be carefully planned and calculated the pros and cons. If there are assets other than houses, it is better if these assets are sold to be used as capital even though the nominal is not as expected, that's okay. Start slowly and gradually. It doesn't have to look big but there's a lot of conflict in it."

Plan GoGlobal In the Digital Age

Regarding dreams, Riene has many dreams for The Label Hospital. One of his dreams that will come true in the near future is to own a shop offline. The shop will also be equipped with a sewing studio to give consumers the opportunity to learn about making zero waste fashion.

In addition, he also has other hopes, namely that The Label Hospital can always develop, empathize, and innovate. Riene also wants The Label Hospital to be zero waste fashion brand famous in Indonesia and go global with the help of digitization.

“Currently, The Label Hospital has distributed its products to one district in Singapore. Of course, with digital technology, The Label Hospital can expand to other countries," he said.

Studying Technology as a Solution Get Opportunities in the Digital Age

All the achievements of RS The Label are certainly not easily obtained. All is the result of Riene's willingness to learn technology. For fellow MSME actors out there, Riene also advised to start learning and getting used to technology in order to get many opportunities and benefits.

"Start studying. Do not self defense first before trying. Ask the people closest to you to teach them how to use technology or you can search for information through search pages like Google,” he said.

There are so many inspirational things from Riene's journey in developing The Label Hospital.

Although the concept promoted by The Label Hospital is still rare in Indonesia, it does not reduce Riene's determination to continue to create various product innovations that minimize waste, and use various available sources to educate the public.

Riene also invited other MSME partners to seize the many opportunities, as he found, by using maximum technology.