8 Ways to Brand Products on Social Media

To build a business you need to know how to brand products because no matter how cool your business product is, if it is not widely introduced it will be difficult to sell and increase profits.

Especially in this technological era, how to brand products in the media is a mandatory thing that you know, because social media is one of the most important things marketing channel which is often used in addition to having a lot of mass, the cost of marketing on social media will also be much easier.

Well, for those of you who have a business, here's a summary of how branding on social media can make your product famous quickly.

What is branding?

Before getting into how to brand products on social media, you must know what branding is.

Branding is a way of conveying everything related to the company, product, or service of a business or company.

While product branding is the company's way of identifying its products to the public. There are many ways to do product branding, this is differentiated according to the product and marketing channel used.

How to brand products on social media

Quoted from Orbelo, here is the correct way of product branding:

1. Audience Identification

The first way of product branding is to determine the audience of the product to be marketed. Example of product branding snack diet, then you have to set audience or potential consumers who want to go on a diet as a target audience

Determine audience can help you to make you find easily brand voice, design to marketing strategies that connect with potential buyers.

2. Develop brand positioning

When going to create a new product, try to determine brand positioning which of course can differentiate your product from competitive company products. brand positioning will be useful for creating customer perceptions of brand you.

Example Branding sterile dairy food and beverage products such as Bear Brand has an image positioning as a product that can be drunk when they are sick, this makes consumers choose Bear Brand as a dairy product related to health.

3. Choose the right business name

To do Branding product success is to use a business name that is easier for consumers to remember and pronounce. So, when consumers see products from your business, they will easily remember your business name.

4. The story behind brand

Sometimes consumers don't just remember the shape of the brand course, but they will be able to be touched by the story behind the making of a brand. This shows that a brand can give impact positivein consumers' lives.

5. Consistent in appearance brand

With identify display brand you on social media make audience can easily identify your company at a glance. For example in the manufacture of packaging, how to Branding food products is to use different packaging from other brands. For example, you make packaging that can be recycled or use colors that are quite striking. So, color, make, and image brand must be consistent in appearance brand on social media.

6. Logo

Of course the logo is an important thing when doing Branding products on social media because in addition to the company name, the logo is also the first thing that is recognized by consumers. You also have to create a logo that is quite iconic and easily recognizable by consumers, an example of a logo that is attractive and easily recognizable by consumers is a song from the Apple brand.

7. Create an ad

Face Branding products on social media that are quite important are installing advertisement or ads, because by installing ads, your product can be recognized by many people who match the target audience the product you will branding

Digital advertising is also a type of marketing that is quite inexpensive and can be adapted to your needs budget your marketing.

8. Interaction with consumers on social media

Social media can not only be used as a form of channel marketing or selling products only, social media can be used to communicate with consumers. It can also add value to brand you, because a company that is friendly and close to its consumers can increase loyalty from consumers which leads to increased sales.

Well, those are 8 ways Branding products on social media. In addition to the methods above, you also need to do it consistently so that audience not easy to forget brand or your company.