8 Instagram Business Content Ideas to Increase Engagement

Having an Instagram account is now almost an obligation for a business to be able to connect with customers and potential customers. However, you can't just stop at Instagram account creation. You need to think about what content ideas are good to bring up on your business Instagram account.

What are the content ideas that are suitable for business Instagram and can? raise engagement with audience?

Business Instagram Content Ideas

Content is a bridge for a business or brand with customer. For that, presenting content consistently is important to do. However, many business people are often confused about what content to share and only focus on promotional content business products.

In fact, the content presented does not always have to be about your product or business. You can present other content, as described below, which can make audience persist to become content connoisseurs on your business Instagram account.

Behind The Scenes

Behind-the-scenes content or behind the scenes now widely shared by many businesses because it is proven to increase engagement. This content idea is generally presented in the form of videos that show what is happening behind the scenes of your business, such as the production process, process packing, or the day-to-day activities of you and your employees at work.

Content like this is liked a lot because it shows point of view which the majority of people in general have never seen. So, this content idea is worth a try.

Informative Content

Informative content is content that contains various information related to your industry or business field. You can share this type of content to educate or provide more information regarding your area of ​​business.

For example, you can provide information about the benefits of one of the cosmetic ingredients in your product or tips on preparing to apply for a scholarship if your business is an education business.

Tutorial

The next content idea is tutorial content that shows the steps or how to do something. This content is actually included as informative content because it provides information insights to audience. However, tutorial content is generally packaged in the form of videos reels, while the informative content that has been described previously is more often displayed in the form of carousel.

Some examples of tutorial content for business Instagram include cooking tutorials if your product is a cooking ingredient, tutorials make-up if you sell cosmetic products, or tutorials styling clothing if your business is in the fashion.

Product Image or Video

Sharing product images or videos continuously is not recommended because it will make audience bored. However, that doesn't mean you shouldn't display product images or videos on your business Instagram.

You still need to display product image and video content with a reasonable frequency as a reminder audience about what products you sell.

User-generated content (User Content)

In addition to content in the form of product images or videos, you can also display your products through user content. This user content is usually video content that shows users of your product currently using your product.

You can upload this content if there are users who make videos review like when you send endorsement ke an influencer. Usually, an influencer which you endorse going to make a video review about your product. you canrepost the video to your business's Instagram account.

Q&A and Polls

Commitment will increase if there is an interaction between your business Instagram account and audience. For that, the best way is to present content that can increase the frequency of interaction with the audience followers. Make a Q&A or Polling of Instagram stories can be the right choice of content.

You can make Q&A related products or just have a casual chat with followers. Therefore, followers will feel closer to brand You.

accounts Trending

Every day, the topic that became trending always changing. This can be an advantage because the topic trending These can be content ideas that you can use on your business Instagram.

Presenting content related to the current topic trending, as in the form of a meme, can form assumptions audience that your business is always Update with trends. In addition, because it is being hotly discussed, this type of content is also easily enjoyed by people hearings.

Giveaway

Giveaway is a prize-giving activity, such as a sweepstakes, that you can do occasionally on your business' Instagram account. By holding giveaway, you can draw a lot of interactions from hearings You.

Stage giveaway can also be a promotional strategy because generally giveaway not only invite interest followers, but also users who are not followers You.

That way, the possibility is very high for you to be able to add followers and raise engagement through giveaway.

These are some content ideas that we hope can help you build your Instagram business and increase the level of interaction with customers and potential customers. Whatever content you raise, make sure to upload it consistently in order to increase customer confidence in your business or brand You.

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