Digital Marketing: The Most Popular Marketing Strategy

With the ease of internet access and technology, many people use the internet more often. Thus, this also affects the digital marketing.

Currently digital marketing It is also one of the most effective and popular marketing strategies. Many companies have implemented this strategy, regardless of the type of company. However, what is it digital marketing? How to run digital marketing for the company?

Come on, see the discussion now!

What is that Digital Marketing?

Quoted from MTARGET, digital marketing or what is often referred to as Online marketing is a marketing strategy of the company, brand, or business to promote its products or services.

As the name implies, how it works digital marketing It is connecting with potential consumers through the internet and digital. It should also be noted, digital marketing it's not limited to social media and Email only.

Digital marketing is also a marketing strategy that was formed from 1990, you know! How come that long? Come on, let's find out the journey digital marketing!

Flashback Digital Marketing

Development digital marketing started when Ray Tomlison in 1971 sent Email for the first time and the technology regulates platform so that people can send and receive messages through different machines.

However, the real journey digital marketing it started in 1990, because in this year Archie search engine created as an index for file transfer protocol. Then, with the development platform Web 1.0 is also a driving force digital marketing.

In 1993, for the first time banner ads appeared to the public, and HotWired took advantage of banner ads sebagai advertisement. A year later, technology started to enter digital marketplace.

However, travel digital marketing for several years it also hasn't looked smooth and it wasn't until 2006 that many people tried it digital marketing.

This year also starts with the presence of social networks which makes business opportunities wide open. So that, companies, business, and brand use it to promote their products and services.

How important digital marketing for business?

After knowing the journey digital marketing, you may ask how important it is digital marketing in business?

The answer is very important, today many companies or company who have social media and website to reach a wider range of consumers through brand awareness. Use digital marketing also easier, when practiced on social media because companies can be more creative and closer to their audience.

So, this is also a must that must be followed by all company so as not to lag behind its competitors. Not to mention that massive internet users are also an added value for digital marketing.

Types Digital Marketing

This marketing strategy is divided into several types, according to the page MTtarget there are 8 types digital marketing effectively used for the promotion of products and services digitally.

1. Email Marketing

Email marketing be a strategy most effective digital marketing compared channel other, because email marketing be more personal in its use. Return on Investment (ROI) Strategy email marketing also very high reaching 4200% with campaign well optimized.

2. Content Marhairy

Creating and distributing content to the audience regarding their concerns can also provide solutions to problems faced by the audience. Content Marketing will usually be uploaded on social media, blogs, or website company.

3. Search Engine Optimization (SEO)

Currently SEO is one of the strategies digital marketing which is widely used by company. This strategy is used to achieve the first rank in search engine Google. Usually the implementation of SEO is done in website or page company. By reaching the first rank can also bring traffic a lot.

4. Social Media Marketing

Type digital marketing the fourth one is social media marketing in which the promotion of products, services, brand, or content creationdistributed on social media. The content that is created is also usually content that is relevant to the brand or the audience, in order to create interactions between brand and consumers.

5. Paid advertising

Paid promotions are also included digital marketing, this paid promotion is usually done on social media, Google, or Yahoo. There are two types of paid promotions namely pay per click (PPC) and also cost per mile (CPM).

6. Instant Message Marketing (IMM)

Using this IMM will develop positive image and the relationship becomes good to consumers or user, because of their availability quickly. It can also give support to user. IMM usually uses the Whatsapp application.

7. Affiliate Marketing

Affiliate marketingis strategy digital marketing by using content producers to be able to create original content that inserts a product or suit brand. Usually content producers it also moves as sales team which will help to advertise the company's products and services.

8. Influencer Marketing

Type digital marketing the last one is influence marketing which places more emphasis on an influencer with power followers high so that it can increase Sales also. An example is if an influencer the beauty vloggers, then the product to be advertised is a beauty product.

benefit Digital Marketing

There are many benefits of implementing digital marketing This among other things can help companies to reach a larger audience, the budget is cheaper than marketing Traditional, highly adaptable, can enable companies to compete with larger companies.

Then, how did the company get started? digital marketing?

The first is to determine the purpose of digital marketing, determine budget and target audience accordingly channel to be used, using free trial first, and you can create content that attractive and engaging. 

You can also start by making email marketing campaign sebagai digital marketing to be closer to the audience, making  email marketing campaign can go through mtarget. co.

Disclosure: This article is in collaboration with MTARGET.

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