Profitable Claims, Proptech Startup Jendela360 Plans Pre-Series A Fundraising

The pandemic has changed people's habits of buying property. If in the past there were still many who were looking for property directly, offline, now the mechanism online many chosen. Even at the beginning of a business pandemic proptech had experienced obstacles, but after most people had adapted, then experienced growth that was getting better.

One of them is felt by the platform developer proptechWindow360, they recorded growth of up to 3x during the pandemic. This shows that the business is getting better proptech and is predicted to continue to experience a positive increase.

To DailySocial.id. Co-founder & CEO of Jendela360, Daniel Rannu, said that during the pandemic, property purchases for houses experienced quite good growth. As a platform that puts forward technology virtual tour, they made a number of adjustments in the business -- one of which was looking at the work-at-home trend that many companies are making to their employees. In addition, most of those who buy houses want to use the room as a house home office.

"We are also making adjustments in terms of rental properties, in this case apartments. Previously we only offered long-term rentals, now we provide short-term rental options for tenants, but not daily," said Daniel.

Use virtual tour to see the location and design of the house in more detail, it is also claimed to experience positive growth in terms of use. Although it does not add features to the technology, but to provide the best experience to users, Jendela360 strives to provide users with the best quality and complete information.

By combining technology in the form of data and skill directly in the field, is expected to build a strong foundation for Jendela360. Currently they are still focused on providing information on residential properties and apartment rentals, there are no plans to add other property options.

"We will also focus on traction because I see that at this time the opportunity is very large for house sales and apartment rentals. It would be wise for us if in the future we can become kings in these two categories, namely houses and apartments," said Daniel.

Funding from Sinar Mas Group

Having previously pocketed initial funding $1 million led by BEENEXT, earlier this year Jendela360 also received seed funding from entities affiliated with the Sinar Mas Group. It was not stated further how much the investment value was received, but this strategic investment is expected to encourage the growth of Jendela360 even better.

"Property is a business networking, it becomes logical for us through this collaboration with the Sinar Mas Group. Through this funding we will develop technology and data science. We will use the rest for marketing and branding activities," said Daniel.

Operationally, Jendela360 claims to have profitable. To take advantage of this year's momentum, they plan to raise funds again for the pre-series A stage.

Since launching now, Jendela360 has had listing throughout Indonesia. But mostly traffic The existing ones are from Jakarta and surrounding areas. To provide a better user experience, Jendela360 will also develop the O2O concept. This concept in the future will be the choice for most platform proptech in the homeland, which combines the concept of online and offline.

"In Indonesia, not all property purchases can be done online. Everything must be equipped with the O2O concept to be able to make sales as a marketplace platform that prioritizes virtual tour technology. At the same time they still need human touch and buying property is an emotional purchase," said Daniel.

The future of virtual tours

Quote from Forbes 78% of homebuyers said they chose to see more properties virtually with 3D tours due to safety concerns. In addition, 69% of home sellers who did not consider 3D tours a necessity before the pandemic, are now starting to see that 3D tours are needed.

On the other hand, iGUIDE has seen a 400% increase in virtual tour real estate compared to previous years. Even long after the pandemic, virtual tours will still be around because they make finding homes easier, saving on actual visits for a select list of buyers.

The majority of homeowners are more likely to work with agents who offer real estate property videos. The video guide highlights the unique features of the property, but the main benefit is that it shows a house plan. This allows buyers to feel as if they are visiting the property in person. It is recorded that around 70% of home buyers watch video house tours before visiting in person.