PowerCommerce Platform Helps Businesses Optimize Online Sales

Exploration of opportunities through digital channels continues to be pursued by business people at various scales. Market E-commerce which is wider and wider, providing opportunities for product expansion and distribution, including the owner brand which has been circulating its products for many years. But sometimes rapid digital changes without being accompanied by a comprehensive digital transformation make the process of adapting to online be sluggish. Seeing these problems, various startup is here to present the platform enablers.

One of them is PowerCommerce, initiated by Hadi Kuncoro and three co-founder others, they present a platform omni-channel e-commerce and Supply Chain Management. It has several features, one of which is to integrate all sales channels, either online nor offline. Channel online not only cover C2C/B2C marketplace, but also B2B marketplace and service on-demand.

"We don't just help brand principal entered into marketplace popular ones such as Shopee, Tokopedia, Lazada etc; but also to B2B marketplace such as Ralali, Mbiz, to Bhinneka. In addition, our technology also facilitates some brand to enter the service on-demand, for example there is a pharmaceutical company we are associated with Halodoc," said Hadi.

PowerCommerce also present features that allow owners brand to create a selling site. They develop framework itself, its unique value connects business processes in an O2O (online-to-offline). The site can be connected to the stock system in the store offline through connection to POS services via API, to distributors, to fulfillment center. Pinnacle House Indonesia is one of those who use this service.

"Some time ago, Pinnacle launched the site, fully powered by PowerCommerce. They sell fresh and frozen food, take advantage of 13 hub we are scattered in Jabodetabek. So when a West Jakarta person orders, it will be picked up from the nearest warehouse. Besides being faster, it allows brand to give flat rate for the shipping costs," explained Hadi.

Then the ultimate service is PowerBiz, the integration center of all sales channels. This feature makes it easy for businesses to manage product catalogs and orders. Here, business people can also connect several fulfillment at once, to distributors, warehouses (own or rented), to shops offline.

This solution has been used by large companies such as Unilever, Mustika Ratu, Soho, to Wardah, who is currently a PowerCommerce client. They try to present the most efficient experience for distributing products to consumers online they. "If there are consumers in Makassar, yes, we can help send goods from the nearest warehouse or distribution office there, not sent to Jakarta. So it's faster and cheaper. Now sellers of cement and other building materials can also take advantage of the sales channel online," said Hadi.

With a unique solution, in Indonesia there are already several platforms that try to help businesses maximize their potential E-commerce, both on the side channel management online like Sirclo or aCommerce, warehousing like Crewdible, logistics like Shipper or Waresix.

Efforts to help SMEs

Hadi is not new to this industrial landscape. Previously he had led aCommerce, also founded a similar service called Feedr. "I and founder others agreed not to continue Feedr, because each of them had their own agenda. Budi Handoko is now focusing on Shipper, Subiakto Priosoedarsono is busy with business Brandinghim, and Riyeke Ustadiyanto at iPaymu," he explained.

This experience helped Hadi come into contact with many small and medium-sized businesses. He also said, so far there are six basic problems that are still faced by many SMEs in Indonesia. Namely related to capital, market access, business knowledge, administration, technology stuttering, and lack of network.

"So far, if you ask SMEs, the problem is always with capital. But when the government talks, the direction is always to invite SMEs to go online to open up the market. From here it's no longer match," said Hadi.

Feeling a responsibility to embrace SMEs, PowerCommerce also presents a number of features, such as Social Commerce and Chat Commerce. They also help local product producers to sell online by presenting portals such as Halal Plaza. Currently portal marketplace it already accommodates about 600 brand, coming soon 5 thousand brand which is still in the maturation stage.

"A total of 15 thousand SMEs have registered, but we have our own selection and criteria. What we target is those who actually produce their products, not re-sell goods, for example from China. We help them, from taking good photos of their products to marketing. In Indonesia, HalalPlaza has also reached neighboring countries, working with local players there," added Hadi.

Get up big data

Playing with technology that facilitates business processes from upstream to downstream allows PowerCommerce to manage different types of data. From here, the team is refining the solution "big data closed loop ecosystem", represented in a visual data dashboard to help businesses understand in detail their consumer behavior.

"Each customer will have a unique ID that can betrack shopping habits. We ourselves sometimes often shop at Shopee, if there is one free shipping Tokopedia shop there, and if there is a big discount, you can also shop on the site brand direct. People like that will be arrested, including the behavior of logistics choices. The hope is that it can underlie the shop owner's business strategy," Hadi explained.

He is quite sure that all the solutions that PowerCommerce presents will become the trend in the future. Because it can be seen, now all the players E-commerce big the more interest wake up fulfillment center themselves, because they are aware that Indonesia needs a unique service model.

"Right now we have strategic investment from SAP, enabling PowerCommerce to use their warehouse facilities in 154 cities in Indonesia," he said.

PowerCommerce itself was only born in 2019. Hadi emphasized that this company was designed as a company from the start profitable company. This year is still available pipeline to fulfill the number of clients, from 33 to 100 companies. To expand the profit channel, his party is also conducting fundraising for investors, it is targeted that the round will be final at the end of the year.

"In the midst of a pandemic like this, our sales have increased 15 times. Compared to last year, it has increased by 5-6 times. One of them is because we also sell health and immune products. PowerCommerce has live, no beta again. Let's just intensify stairshim," concluded Hadi.