Mezink Makes It Easy to Create "Landing Pages" for Various Needs

Indonesia has enormous digital potential. It is natural to have a dream to become a digital giant in the future. This is offset by the rapid growth of the digital economy. Based on We Are Social's report entitled "Digital 2021", the number of internet users in Indonesia was only 72,7 million people in 2015. Within six years, that number skyrocketed by 178,68% to 202,6 million people.

Still from the same source, active domestic social media users were recorded at 72 million accounts in 2015. The figure then rose by 136,11% to 170 million accounts in 2021. Not only social media, people are also increasingly adaptive to electronic-based payments. The value of electronic money transactions also grew by 94,65% (yoy) from IDR 16,08 trillion to IDR 31,3 trillion in November 2021.

In support of the mission to become a digital giant, there have been various platforms to facilitate movement business in the digital world. One of them is Mezink, an innovation created by the nation's children that is supported by an international startup ecosystem and involves stakeholder from various countries.

Established in 2021, Mezink operates under the umbrella of PT Objective Teknologi with a vision to always innovate in the field of information technology and create tools or applications that can support the advancement of the IT industry and improve the economy of the community, especially creative practitioners in Indonesia.

Co-Founder Mezink, Mohit Garg and Tarun Valecha revealed, Indonesia has a very large market potential in the use of applications mobile devices in general. For that, in addition to achieving market share in Indonesia, Mezink must be able to contribute to the improvement of the national economy by providing tools which can help users to transact and increase their online presence, both as individuals and businesses.

Simply put, Mezink is a service in the form of an app for creating landing page which displays a collection of URL links that point to websites, social media, marketplaces, as well as links to receive payments or transactions/donations owned by users. This platform allows users to create website personal and manage the business as a whole and target all groups of content creators, business owners, to freelancer.

This platform provides features to integrate marketplace from Tokopedia, Shopee, to the site E-commerce self-developed. What's more, in the Mezink page, users can display NFT gallery sold through marketplace such as OpenSea, Foundation App and others.

By offering services page builder or website creation, Mezink provides free access for users to get all the features contained in the application, including customization background, button color selection, text, and more. In addition, every transaction or monetization that occurs within the platform, is not subject to any transaction fees. The available payment methods also vary, including OVO and GoPay.

The value proposition that Mezink offers is that the platform accepts payments for any transaction. In addition, the services offered are free of charge. Users are also possible to customize landing page and will be automatically integrated with other social media networks. This is called being able to maximize lead generation.

Focus and Business Plan

In this initial phase, it is said that Mezink will focus on organic growth to get 10 million active users in a short time according to the company's target. Currently, the company still offers features without charging any fees, in the future, the team says it will soon launch new, more complete features and set a paid plan.

Tim Development spread throughout Indonesia, India and several other countries to get the best product quality. The management team is composed of executives and specialists who have a reputation in the world of technology business and business in general. The company also has a legal entity in Singapore, named Super Creator Tech Pte.Ltd., for business development and global finance.

Regarding funding, Mohit also revealed that the company currently has external funding sources that cannot be mentioned. In the future, the company will also open up opportunities for fundraising to be able to develop its services.

Other than Mezink, platform or tools which offer almost similar options among which are Lynk.id  destyand  Oneblink developed by MTARGET. On the global scene there is also the more popular Linktree.