Make Business Owners Easier to Manage, Rukita Launches "RuOptions" Service

Launch as a platform proptech which focuses on providing comprehensive property management services, Rukita began to see the great need of property owners who specifically needed support from the marketing and sales side.

Seeing this potential, Rukita presents "RuOptions" for property owners who want to optimize their boarding house marketing and sales efforts with operational activities that are managed independently.

To DailySocial, Rukita's Co-founder & COO Sarah Soewatdy revealed, with this service, property owners have a higher chance of maximizing their business by attracting prospective millennial residents.

"RuOptions service implements an integrated marketing and sales system, both offline nor online. All of its activities are fully managed by the Rukita team, starting from the creation of interesting materials and documentation, the marketing process in various channels, transactions, to residents."

In addition, Rukita also provides a customer service team and manages the administration process and billing tenant rental fees, so that property owner partners can focus on operational matters. A dedicated dashboard is also provided for partners to monitor their occupancy levels on a regular basis real-time. In addition, Rukita also provides additional operational services, such as trained cleaning and security personnel.

Meanwhile for residents, RuOptions provides more decent housing options with a more diverse price range according to their budget. Residents can still get interesting benefits like Rukees who live in other Rukita units, such as getting special offers from partners, access to the Rukita application, being part of the Rukees community and joining community activities.

To date, Rukita has operated more than 3500 rooms in the Jadetabek area with 2800+ residents and 120+ property owners partners. This year there are a number of targets that will be launched by Rukita, including business expansion in the Jadetabek area and product innovation to answer the needs of millennials for housing. coliving. To provide more convenience and convenience, Rukita will also focus on technology development by presenting new features in tenant applications and enriching the ecosystem on its platform through a series of partnerships.

"Community engagement will also be Rukita's top priority to create a more active and intimate community in line with the characteristics of the residence coliving. Meanwhile, talks about funding are always ongoing and our focus remains on trying to realize our main mission," said Sarah.

To be able to appear superior to other players such as RoomME, Mamikos and others, Rukita creates innovative technology-based products to answer the needs of residents and property owners. That is by simplifying the process of searching for housing online, residents can order services & add-ons, make rental payments, as well as enroll in community activities through the application.

Rukita's pandemic and business growth

During the 2020 pandemic, Rukita claimed to be able to survive in developing the business and has shown positive growth thanks to continuous adaptation. Since the third quarter of last year, Rukita has continued to experience occupancy growth with the current average occupancy rate of 80%. Meanwhile, the number of new residents in the first quarter of this year also reached a record high after previously experiencing a growth of 122% in the second half compared to the first half in 2020.

One of the ways Rukita tries to outsmart this condition is to launch several initiatives new normal carried out to provide services that remain relevant in responding to today's needs. Starting from providing facilities that support residents' productivity when working from home, facilitating rapid antigen tests, and others.

"Rukita also cooperates with credible partners to provide a variety of added values ​​that make it easier for residents to adapt in this modern era. new normal with a primary focus on comfort, convenience and safety. A number of ongoing partnerships, including Sayurbox, Ruparupa, Lalamove, KlinikGo, Sneakershoot, Elevenia Mart," said Sarah.

One of the innovations that have been launched this year is the "WFH ready" feature. A room has proper WFH supporting facilities, such as high-speed internet connection, comfortable work desk and chair, desk lamp with adequate lighting, shelves to put office equipment, to mesh boards decorative that makes the workbench more attractive.

As a platform that delivers local solutions, Rukita consists of a mix of local teams with a deep understanding of the habits and preferences of residents and property owners. This allows them to provide services that are in line with the needs and culture of the Indonesian people. For example, unmarried couples are prohibited from living together.

"Therefore, Rukita conducts background checks for prospective residents strictly and is committed to renting housing on a monthly basis to minimize social problems that often occur in properties with daily rentals. This policy is a profitable solution, both for the convenience of residents and property owners, ' closed Sarah.