RoomMe's Growth Strategy by Digitizing All Business Processes

Aims to make it easier for users, startups RoomMe boarding management has completely embedded the technology in its platform. To DailySocial, RoomME Co-Founder & CEO Glen Ramersan said, this year the services that were carried were fully digital. In previous years, RoomMe leveraged technology to help streamline the daily operations of boarding houses.

"The RoomMe platform helps boarding house owners standardize day-to-day operations to ensure transparency and reliability, from reservation management, processing check in/out, revenue management, scheduling house keeping, and more," said Glen.

RoomMe has also expanded the scope of its platform, digitally digitizing processes end-to-end. Users can now choose the rooms according to their wishes and book them through the site, application, to directly on the spot. Users will enjoy a complete digital experience, starting from the process check-in, stay extension, join the community, send requests/questions, Check-out, and provide unit reviews.

This method is claimed to distinguish RoomMe from other similar platforms. In #DStour coverage, the process is demonstrated by the RoomMe team when using the app. Only by scanning the QR Code, searching activities, making visits, to payment can all be done through the application. Until now, the company has owned almost 10 thousand rooms and 500 thousand rooms monthly active users (WANT TO).

In Indonesia, there are already several similar players. Presents a list of boarding houses in various cities in Indonesia. One of which is Mamikos. The startup, which has been established since 2015, was last interviewed DailySocial in November 2019, claimed to have accommodated 110 thousand boarding house owners in various cities in Indonesia with 8 million users. Similar to RoomMe, Mamikos also helps property owners to standardize their units.

Business plans and targets

In 2019, RoomME has successfully bagged Series A pendanaan funding at an undisclosed value, led by BAce Capital. Two previous investors, Vertex Ventures and KK Fund participated in this round. This year RoomMe has no plans to continue the fundraising phase.

"For our fundraising plan, we don't have a definite plan, maybe next year, no specific timeline yet, said Glenn.

Currently RoomMe has expanded its coverage area not only in Jabodetabek, but also in Karawang, Bandung, and Yogyakarta. Still have targets to achieve, the ongoing pandemic has hampered their plans and certainly affected businesses. However, the company still sees the positive side so that the business can continue to run.

"I think this pandemic situation has affected all businesses, some positive and some not. Fortunately for us, this situation has highlighted the need for improvement in service standards, as we have done over the last few years. We are seeing less growth in new tenants, but we experienced a spike in extended stays (stay extensions) and an increasing number of tenants wanting to stay longer," said Glen.