Mamikos Expands Property Management Solutions, Presents "Apik by Singgahsini"

Platform listing boarding house Mamikos introduces "Apik by Singgahsini", a new service for boarding house property management solutions that prioritize service quality standards. This service complements other Mamikos solutions, after listing boarding houses and Singgahsini (formerly Mamirooms).

Mamikos Co-Founder & CEO Maria Regina Anggit said that the presence of Apik by Singgahsini can provide easy access to assist Mamikos Partners in running their boarding business effectively and open up opportunities to take advantage of market-appropriate marketing channels.

“For most of the tenants of the boarding house who are migrants away from their families, the boarding house has become a second home. For this reason, it is important for Mamikos Partners to pay attention to proper boarding management," he explained in an official statement.

Explained further by Anggit when contacted DailySocial, Nice by Singgahsini dan stop here is both a property management solution from Mamikos. The difference is in terms of standardization of facilities. Apik by Singgahsini has provisions that registered boarding houses have basic facilities, such as cot beds, curtains, and Wi-Fi networks. Apik by Singgahsini is intended for Mamikos Partners located in strategic areas in urban areas.

Meanwhile, the provisions at Singgahsini are more premium because the registered boarding house must have Wi-Fi, private bathroom and sitting closet, air conditioning, cot bed, table, chair, and cupboard. “For boarding house owners who put up a listing on Mamikos, they are not automatically registered in the second service [Apik by Singgahini and Singgahsini]. They have to register first and go through a verification process.”

In addition, Mamikos also provides training in improving management management capacity, including training for boarding operators and boarding house keepers so that they can help Partners run their businesses with professional services.

Not only that, the Apik platform also provides boarding property management, such as monthly business performance reports, property branding, marketing with visual content, and customer service serving user complaints.

"We believe that by implementing professional service standards, it will help boarding house owners and managers to increase the occupancy of their boarding properties, develop the potential of boarding business income to the fullest, and create a better boarding house tenant experience, so that boarding houses have good retention and loyalty."

Anggit said that these two property management solutions are Mamikos' way of monetizing. Although the percentage was not explained, he said that when joining Apik by Singgahsini and Singgahsini services, there would be a commission whose scheme and amount were determined based on the agreement of both parties.

boarding house trend

The boarding house property industry was hit hard at the beginning of the pandemic because teaching and learning activities were shifted to homes. But over time, the easing of a number of external activities from the government has become exciting again. Mamikos felt the same way.

In Q1 2021 yesterday, demand for boarding houses increased again in several cities, starting from 100%-200% although not evenly distributed. According to Anggit, if the pandemic conditions improve in the second half of this year, supported by the increasingly widespread distribution of vaccines and lecture policies, it is estimated that the increase could reach 300% in business areas and 400%-500% in campus areas.

Currently Mamikos provides information on costing Partners spread across 142 cities and there are hundreds of thousands of partners who join. The locations of the partners are spread across Greater Jakarta, Yogyakarta, Medan, Bandung, and Surabaya.

Boarding houses are indeed an affordable alternative, especially for workers and students in urban areas. The great interest in boarding houses, makes many digital platforms try to bridge it. Besides Mamikos, in Indonesia there are several other players with their own uniqueness, including RoomMe, Flokq, Rukita, KoolKost by RedDoorz, to Oyo Life.