Get to know Proptech Rukita Startup, Serve Co-Living Services

Residential concept co-living or communal is not a new thing in Indonesia. However, recently a number of startups have started working on this concept as a derivative of the sector proptech the more fertile. Rukita is one of the players whose names are sticking out as the founder of this communal residential concept.

"Co-living at Rukita provides residents with a comfortable place to live that supports social interaction with the availability of communal spaces without neglecting residents' privacy which is still guaranteed with a private bedroom," said CEO & Co-Founder Sabrina Soewatdy in a written statement.

Basically Rukita offers subscription rooms. This means that Rukita provides all the room needs for residents, be it a boarding house or apartment. Rukita also creates community programs to encourage residents to interact with each other. These programs are what Rukita refers to as housing co-living.

business model

The rooms that Rukita has managed for a year of operation are spread across Jadetabek. In total there are 3000 rooms that they manage. As for their cooperation system with property owners, it is a revenue sharing system (revenue sharing).

Rukita takes care of property management services, renovation, maintenance, operations, to marketing. In other words, the owner of the dwelling simply accepts the profit sharing.

Sabrina said that what distinguishes them from other online property rentals is the background check of prospective residents. He gave the example of unmarried couples and day-to-day rentals as two social problems that often arise from daily rentals.

"In line with the commitment to build a sustainable business in the proptech"We are targeting service expansion in the Jabodetabek area by focusing on quality assurance as our top priority," Sabrina added.

With such a residential rental model, there are already several startups offering similar services in Indonesia. One of them Mamikos, they not only feature listing services for boarding houses and apartments, but also work closely with property owners for management.

Market segment

Rukita's background comes from the need for housing for the millennial age group which continues to grow until 2035, of which around 34% of the population comes from that age group. Potential problems arise because 69,4% (Millennial Report 2019) of this modern group do not yet own a house. Meanwhile, property prices in Indonesia, especially Jakarta, are far from the purchasing power of consumers.

Sabrina said their residential concept is suitable for millennial groups living in urban areas ranging from urbanites, young executives, and foreign workers in Indonesia.

"We are here to promote a better lifestyle for millennials, where we believe that a person will have a better life when he lives in a residence that supports his needs," said Sabrina.

In terms of funding, Rukita last received an initial funding injection led by Sequoia Surge in the middle of last year. Sabrina said this year the priority is to maintain service quality. But he did not deny that talks about funding are still ongoing.