Looyal Closes Pre-Sponsored Funding Led by AsiaPay Capital

CRM solution developer startup Loyal closed a pre-seed fund led by AsiaPay Capital, a Hong Kong-based venture capital firm. No mention of the nominal investment disbursed.

Looyal plans to use the new funding to drive market penetration through the development of new products, such as Dynamic CRM Report and AI-Based Superselling.

For information, Looyal was formed by Kevin Susanto Goly and Supriadhi Wicaksono in 2018. The solution developed by Looyal is in the form of a loyalty program (CRM) for SMEs.

Business actors can create a CRM that is integrated with various modules for business needs, such as Automated WhatsApp Broadcast, Digital Payments, Inventory Management, and POS.

As conveyed by Looyal CEO Kevin Susanto Goly, it is time for MSME players in Indonesia to understand the power of business data if they want to increase their scale and maintain their business amidst competition which is considered increasingly dynamic.

"We want MSMEs to really understand the power of business data. Whether the scale is small or large, if MSMEs are diligent in creating customer data and executing promotions based on data, they will definitely get growth too. sustainable. "We are presenting something that seemed complicated and expensive into something that is easy to understand and accessible," said Kevin in an official statement.

CRM solution

CRM has a role to help improve the relationship between customers and the company. Some of its functions are managing customer data and communications, analyzing customer data, and providing better customer service.

Apart from Looyal, there are several CRM solution development startups in Indonesia Qiscus and Contact (part of the Mekari group). Qiscus integrates CRM solutions into various messaging platforms in one dashboard, while Qontak solutions target the SME, BUMN, and Fortune 500 companies.

In the MSME segment, CRM solutions are considered to be able to help business people who want to digitalize their business. From a total of 64 million MSMEs in 2022, only 20,7 million have joined the digital ecosystem. The rest still run businesses conventionally.