Slice Group Closes Initial Funding of 9,6 Billion Rupiah Led by Intudo and Arise [Updated]
Slice Group develops CRM tools that help brands manage relationships with creators and influencers
Digital platform developer for creator managementSlices Group closed initial funding of $645 thousand (approximately IDR 9,6 billion) in the scheme financing, lead by Intudo Ventures and Arise. This funding will be used to help brand owners manage relationships with creators in Indonesia.
Delivered in its official statement, Slice Group is the developer marketing CRM which helps brand owners and agencies manage relationships with an influencer and content creators. This solution allows them to work faster, more efficiently, and is able to build long-term relationships.
This CRM solution is packed with features that can reach a broad target market, and is designed to unlock the potential for collaboration with more creators without the need to increase the number of employees. tool this functions to manage, measure a campaign, to make payments to creators.
Slice Group Co-Founder & CEO Jesse Bouman revealed his plans to improve the product, develop the platform, drive sales and increase the size of his team through this funding. In addition, Slice Group will also develop features embedded finance on the platform for brand owners/agencies and content creators.
These financial features range from financing options for agencies so they can manage cash flow and help creators get paid faster, to digital wallets to facilitate payments and track financial transaction history.
Contacted separately, Bouman targeted this financial product to be launched in the third quarter of 2023. engineering or design, while quickly iterating based on feedback its users.
"Indonesia and Southeast Asia are digitizing financial services rapidly, but all models are still one-size fits all models. However, content creators and agencies using our solutions have different financial needs. We think that integrating financial services and payments on one platform is an area where we can accelerate financial flows. That way, agencies and content creators can boost their business," he explained DailySocial.id.
Currently, the main strategy for go to market is helping the agency on influencer marketing reports. Slice Group is also interested in exploring the sector lifestyle, FMCG, and fintech are leveraging a lot an influencer. Meanwhile, the category of creators being targeted is creators with follower up to 100 thousand.
According to Bouman, most platforms of this kind are more focused on creators as their main added value. However, Slice's CRM platform is said to be able to help brand owners and agencies collect performance data an influencer for campaign reports, to processing the data so they can determine potential creators for long-term partnerships.
The process is still manual
So far, his party has seen inefficiencies in the economic creator industry. Even though brand owners pay huge fees to creators and an influencer, there are still many marketers who rely on manual processes, which are equivalent to the costs disbursed by brand owners to a number of companies an influencer same big.
"We founded Slice Group with the needs of brand owners and creators in mind to help them build sustainable relationships and work more efficiently on campaigns. influencer," said Boman.
Therefore, tool This is expected to summarize operational activities and assist brand owners and creators in making more informed decisions with the support of verified data.
In the future, we believe aspiring entrepreneurs will start as content creators and leverage their audience to pitch their new venture. We want to strengthen this creator transition across Asia by stabilizing their earnings and enabling them to become creators full time." he added.
Meanwhile, for content creators, this solution is claimed to open opportunities for collaboration with brand owners, access to analytics, and media kits. That way, they can transition into content creators full time with stable and recurring intake.
Founding Partner Intudo Ventures Eddy Chan say influencer marketing has now been widely used brand owners to engage with consumers in the world. "Different markets require local knowledge of the unique conditions and habits of creators and their audiences. With their deep understanding of the Indonesian creator economy, we believe Slice Group can provide extraordinary value to brands and creators."
The potential for creative talent management and influencer services is indeed quite exciting. With a unique business model, a number of players are also trying to democratize this sector, for example Partipost, Tiptip, Anymind, Raena, and several others.