List of Proptech Startups in Indonesia

Property Technology or known as Proptech is an integration of technology in the property industry. Actually, the understanding of PropTech and what its reach is, there is still no agreement. Some think that shared space management as co-working space which is currently emerging is also a part of PropTech. Even if viewed from the term, PropTech is more suitable for technology related matters that do affect the property industry directly.

Each country has a different word for property and technology. Term PropTech comes from England, a combination of two words, namely property and technology. In the United States, the more familiar terms are RETech (Real Estate Technology) and CRETech (Commercial Real Estate and Technology). Although the name is different, but the point is the property world that has something to do with technology.

The development of PropTech in Indonesia also continues, although not as fast as in developed countries. Companies startup who provides listing property has mushroomed in Indonesia. Starting from a boarding house search site to houses for sale. The following are proptech services that are present in Indonesia

Travelio

Travelio was founded by Hendry Rusli, Christina Suriadjaja, and Christie Tjong, whose services for renting houses and apartments that are carried have reached various cities in Indonesia. Tenants can choose daily, monthly or yearly stay options.

The latest news, Startup proptech Travelio announced a new participant in their series B funding round. This time it was Samsung Venture Investment Corporation that joined. This means that there are already two new investors involved in the investment – ​​previously there was also Pavilion Capital. On the first announcement series B funding mid-November 2019, Travelio received a capital injection of 253,6 billion Rupiah.

99. co

99.co has actually started to set foot in Indonesia since 2015, but at that time the company was still in the market penetration stage so it did more research and analysis. Currently, sthats listing Singapore-based property 99.co inaugurated its presence in Indonesia by launching a consumer website and application for property agents. 

Some of their strategies to drive sales include providing a loyalty program for property agents. One of them is a cash bonus for agents who manage to score initial sales through the 99.co platform. In addition, agents will also be able to exchange the collected points to various merchants to spend.

In 2018 the property buying and selling portal UrbanIndo announced the inauguration of the domain migration to 99.co. This effort was carried out after acquisition announcement at the beginning of 2018. Then in October 2019 99.co 99.co announced the company's actions in "j” with REA (Real Estate Australia) Group. The deal will bring REA's two digital property channels, namely iProperty.com.sg (operating in Singapore) and Rumah123.com (operating in Indonesia), managed by 99.co to win the Southeast Asian market.

home.com

Rumah.com is an ideal online medium for property searches, such as houses, commercial buildings, and industrial buildings. Property owners can place their property ads so that they can be easily found by potential buyers or renters searching by location and price.

In January 2011, PropertyGuru Grup Group, Singapore's leading property website acquires and makes Rumah.com part of a big family. Indonesia joins as the eighth country in the group with networks in Malaysia, Thailand, Australia, Hong Kong, Macau and India.

The name "Rumah.com" is still maintained because it is considered the most appropriate name in the property industry in Indonesia. PropertyGuru believes that Rumah.com will make a major contribution by becoming the market share leader for property websites in Indonesia.

Rumah123.com

Rumah123 is a subsidiary of the REA Group. Rumah123.com is the main property search engine in Indonesia, has several main offices in major cities such as Surabaya, Bandung, Semarang, Yogyakarta, Balikpapan and Makassar.

Since 2007, Rumah123.com has served millions of Indonesians to find their homes and invest in property. Rumah123.com is part of the 99 Group, based in Singapore. 99 Group also owns 99.co. iProperty Singapore and UrbanIndo.

Lamudi.co.id

Lamudi.co.id is part of Lamudi, a global online property portal that focuses exclusively on emerging markets. Founded by German start-up incubator Rocket Internet in 2014, Lamudi.co.id has since 2020 been part of the Emerging Property Markets Group (EMPG), one of the leading global property portal groups in the Middle East, South Asia, and Southeast Asia.

Lamudi.co.id showing more than 1 million new property listings nor second such as houses, apartments, land, and commercial units with varied specifications and prices. All property listings displayed have also gone through a rigorous selection process so that the accuracy and quality of the data is guaranteed.

In addition to displaying property listings, Lamudi.co.id also provides a number of information that can help and educate the public regarding the process of buying and selling property.

Property Inside

PropertyInside.id is Indonesian online news channel which combines property with technology (PropTech). As an information media, they unite property news/information with virtual reality technology & the real estate community, because according to them the growth of the property industry is always in line with the development of human lifestyles.

Their property business information is summarized with a review of today's lifestyle. Professional journalists with experience in managing property and lifestyle information/news. In addition to property news, PropertyInside.id also provides construction services fordigital marketing tools"for your property assets, such as the manufacture of virtual reality,Augmented Reality, 3D Holographic Images and TV Commercials.

Imtec

Rapid technological advances have provided a wide space and also great support for marketing, especially in online marketing. Of the various online marketing techniques that have been widely applied, Imtec sees the opportunity of a technology with new marketing techniques that have great potential to be used as a marketing tool that attracts and engages the consumer experience while enjoying marketing content. This marketing technique uses virtual reality and augmented reality combined with online marketing concepts, which we know as Immersive Marketing.

Immersive marketing provides new convenience to consumers in receiving information or content provided in full. Immersive Marketing provides a powerful digital experience for gathering information to make decisions and make choices.

It is this marketing model that will be introduced by Imtec 360 Properti in marketing properties to make it more attractive, informative, and interactive in cyberspace.

Your property

Your property is a model development fintech which offers service platform proptech (property technology) based through crowdfunding to invest in property assets. This service accommodates several people to buy a property together, then enjoy the profit sharing obtained from rental fees or increased sales prices. Service proptech This is arguably still quite new in Indonesia and not as popular as the model fintech as p2p loans nor through crowdfunding other. However, apart from your property in the local market, there are also Tavest and Napro.

Since its establishment in 2017, Your property has gathered 278 investors to finance 4 property units worth 1,4 billion rupiah. The types of properties managed include houses and apartments, targeted for the Jakarta, Bandung, Surabaya, Makassar, Semarang and Tangerang areas. Investments can be followed with a nominal starting from 500 thousand rupiah with an initial investment fee of 2 percent.

CloseBuy

CloseBuy is an integrated property mobile application platform across the Asia Pacific region, functioning as a "One-Stop Marketplace" (sell, buy, lease - primary and secondary market) for all corporate and individual property owners, users and practitioners (sellers, buyers and agents) ) in the commercial, industrial and residential sectors.

Carrying the concept marketplace For properties, the CloseBuy app is designed with several key features in mind. Among them are “Smart & Interactive”, a feature that makes it easy to search for properties. There will be matchmaking automatically if it does not find the property you are looking for manually. Interestingly, CloseBuy only offers one app mobile devices and access back endInternet (only for property developers) for foreign countries and all users. In addition, this application also implements a search system based on the nearest location and is equipped with a digital map to find property addresses.

Gradana

Gradana was founded by two people co-founder, that is Angela Oetama and William Susilo Junior. This startup has also won several awards, such as Best Fintech Startup representing Indonesia at the ASEAN Rice Bowl Awards and KPMG's 10 Best P2P Lending Platforms at Fintech Edge. The Gradana platform also tries to accommodate the property business ecosystem, such as developers, agents, interior and renovation companies, investors and banks; so they can work together. The latest news is that Gradana received pre-series A funding from TryB Group.

Gradana.co.id is a portal that brings together buyers and lenders for home down payment (DP) needs. In the early stages, Gradana facilitates the financing of property units in the primary market from developers who have collaborated with Gradana. With the Gradana scheme, Buyers can repay the down payment for up to 36 months, then continue the rest of the mortgage to a commercial bank.

Space Stock

Before rebranding menjadi SpaceStock, one of these proptech startups is known as SewaKantorCBD. In addition to name and identity changes, they are also expanding their business to the commercial and residential property sector. SpaceStock will provide property list and professional agents to assist consumer needs and wants.

Meanwhile from the service side. To facilitate transactions between owners, buyers and tenants, Spacestock has also prepared two complementary features, namely Live Chat and Virtual Realty. Live Chat is provided to make it easier for prospective buyers and tenants to communicate and schedule meetings with property agents. While Virtual Realty is a 360-degree photo that can make it easier for consumers to see the product in its entirety.

Installment Rent

Cicilsewa was founded in 2018, when the company's owners, Hendry, Andrew, and Ridchi realized that there were problems with the property rental system in Indonesia. The adoption of annual rental payments has prevented many people from renting property. To overcome this obstacle, the third founder Cicilsewa provides a smart payment solution for property rentals.

On February 6, 2020, Cicilsewa entered into a partnership with J Trust Bank. The two companies signed a Memorandum of Agreement which included J Trust Bank's financial support for Cicilsewa. This collaboration aims to strengthen Cicilsewa in providing more housing and also business space.

Mamikos

Mamikos is a boarding house search service in Indonesia that provides boarding information data with complete facility details such as bedroom facilities, bathrooms, public facilities, to photos of boarding houses. Established since 11 November 2015, Mamikos utilizes technology by managing and presenting a list of boarding houses with a detailed description of the facilities and equipped with photos and details of each boarding house.

In simple terms, Mamikos works as a 'bridge' to connect seekers of temporary rental housing or boarding houses with their providers. The information displayed by Mamikos is also fairly complete, ranging from prices, boarding facilities, to photos of the boarding house concerned.

my house.com

Rumahku.com is a property search engine in Indonesia that pioneered the use of viral marketing methods in marketing property. my house.com is the answer if someone wants to find a house easily. Rumahku.com is the creator of the first online property expo, namely Rumahku Expo.

Founded in 2010, this property website also provides information on houses for sale, land for sale, apartments for rent, comparison of bank mortgage interest rates, and house price trends based on transaction history so as to provide a clear picture of whether now is the right time for you to sell, buy or rent

Yukstay

Come on, stay is a startup proptech who developed the service online marketplace for rental of apartments and boarding houses. Currently only operating around Greater Jakarta and Surabaya. Implementing a B2B2C business model, Come on, stay Not only do they accommodate temporary housing needs for consumers, they also help property owners.

Founded in 2018, YukStay is fronted by two founder namely Jacky Steven and Christopher Kung. Prior to their involvement in YC, they had also raised $4 million or the equivalent of 65 billion Rupiah from a number of investors in the series A round, including Insignia Ventures and K3 Ventures.

Flokq

Flokq was founded by Anand Janardhanan and Harmeet Singh in August 2019. The startup has managed hundreds of room units spread across various locations in Jakarta's central business district, such as Mega Kuningan, Senayan, Rasuna Said, Sudirman, Semanggi, and others. Flokq provide solutions for those who want upgradee boarding house than before or looking for an apartment at a more affordable price.

The company specifically targets professionals as users, incidentally most of the residents are expatriates and young entrepreneurs who still want to build networks and connect with residents co-living others in the places they inhabit in a community.

Window360

Windows360 is startup poptech based marketplace which connects users, property owners and agents in one platform. The startup that first popularized the use of 360 virtual tour in the property world in Indonesia. The presence of virtual tour content with a 360-degree view is a unique value offered, which is expected to improve the user experience in determining the property unit to be rented.

In 2020 Window360, announced an initial funding of US$1 million or equivalent to 14,2 billion Rupiah led by Beenext. Several investors also supported this investment round, including Prasetia Dwidharma, Everhaus, and a local property consultant.

Rukita

Residential concept co-living or communal is not a new thing in Indonesia. However, recently a number of startups have started working on this concept as a derivative of the sector proptech the more fertile. Rukita is one of the players whose names are sticking out as the founder of this communal residential concept.

Managed room Rukita for a year of operation spread across Jadetabek. In total there are 3000 rooms that they manage. As for their cooperation system with property owners, it is a revenue sharing system (revenue sharing). Rukita takes care of property management services, renovation, maintenance, operations, to marketing. In other words, the owner of the dwelling simply accepts the profit sharing.

pinhome

Founded by CEO Dayu Dara Permata and CTO Ahmed Aljunied, pinhome was established with the aim of facilitating property transactions to be easier, faster, and transparent with the help of technology.

As a potential buyer, Pinhome is ready to oversee the entire transaction process, from initial contact to the contract process. As for fellow agents, the benefits will not only help market the properties they represent but more than that, they will provide access to millions of other properties.