GoPlay Creator Fund Launched, Supports Creators Build Loyal Fan Base
Prepare Rp15 billion as a monthly bonus for creators who meet the program criteria
Platform livestreaming GoPlay interactive announced the "GoPlay Creator Fund" as a creator appreciation program in building a loyal fan base (true fans) they. GoPlay prepares Rp. 15 billion which will be received by selected creators as a monthly bonus.
In its virtual launch event, GoPlay CEO Edy Sulistyo said that this program aims to encourage creators to continue to build quality content according to their identity, and not be too fixated on content metrics that have been oriented to quantity. followers/subscribers and view.
He observed that many creators produce content to increase the number of followers/subscribesr and view they. This forms the assumption that more and more follower, more and more view. Even so, he said these metrics were not a determinant of the success of creators on GoPlay.
"From the beginning we dreamed of making GoPlay a home for local creators in Indonesia, and creators can have a sustainable income. And this hasn't changed. We don't want creators to focus on these metrics because they can't be themselves," said Edi.
He thinks that there is a better way to build the quality of creators, which is to find loyal fans, also known as true fans. The relationship that is built between the creator and true fans become more relevant so that creators can create content as it is, with quality, , interactive, and engaging.
no less important, true fans become an important indicator because it has a high retention rate. This means that there is a high chance that they will come back to watch new shows from the creator. "This is key for creators because they can be more sustainable without having to have millions view or follower," continued Eddie.
By holding the above visions and missions, his party can continue to explore creative innovations to bring the relationship between creators and fans closer. This is reflected in Features presented, like live chat, quizzes, instant withdrawaland virtual gifts.
Creator Fund Criteria
Chief Strategic Officer Martinus Faisal added that his party was involved in educating creators on the platform. One of them is the three main ways of building true fans, namely content creation frequency, content delivery consistency, and content quantity.
"By the definition we present, creator economy not equal to an influencer. creator economy create content for fans-new. While, an influencer make ends meet brand and monetize revenue from brand by using follower which is owned. This is what we are trying to educate creators on," he said.
He hopes that this program can encourage creators' income in line with their ability to meet the criteria for the Creator Fund program and stimulate the presence of new creators in Indonesia so they don't have to wait until they have a lot of money. follower.
Currently, thousands of creators who are members of GoPlay have the same opportunity to participate in this program as long as they can meet the main criteria, namely having a performance that is correlated with frequency. live on GoPlay. Meanwhile, GoPlay creators are claimed to have earned tens to hundreds of millions of revenue per month.
In addition to monthly bonuses, creators also have the opportunity to get creator promotion facilities and paid advertising on various media channel GoPlay, use GoPlay recording studio in Jakarta for livestreaming, appear regularly at events live show GoPlay (Ex: GoPlay Playground), mentoring specifically from the GoPlay team, and the opportunity to get sponsorship from GoPlay partners.
Fund for user ecosystem
Providing support for the user base is one of the startup's key strategies in strengthening its product ecosystem. This method is also done by a number of other startups, one of which is Hijub. In September last year, they launched "Hijup Growth Fund", a financing program for local Muslim fashion actors. Later the selected brand owners will receive capital support to operations with the Hijub team.
Specifically for the OTT industry, Goplay is indeed required to continue to provide relevant content for users. Apart from self-produced by cooperating with film production, models user-generated can also complement the existing entertainment options in the application. The existence of support from the platform to capital is a good start to embracing more potential content creators with works that can be accepted by the community.