Many Fans, GoPlay Strengthens "Live Stream" Feature

GoPlay adds a new set of features to strengthen the platform live streaming “GoPlay Live” to attract more local creator content joins. Since its inauguration in the middle of last year, GoPlay Live is claimed to have high enthusiasm because it has interactive features that are not offered by similar platforms.

GoPlay CEO Edy Sulistyo explained that in its journey GoPlay was present as a home for Indonesian content creators to be creative and market their work more broadly. This support was initially presented to filmmakers through GoPlay Original content and has now been expanded to the realm of live show.

“Since the pandemic we have found a lot of people who can be content creators. Because, we learned that the commitment to become a creator's content container doesn't just end with filmmakers, it can't be done indiscriminately. GoPlay must be able to support more content creators," said Edy in a virtual press conference, Friday (9/4).

A number of interactive features introduced by GoPlay Live, including Cat, Shout Out, Virtual gifts, Pollsand Live shopping. These features can encourage creators to innovate to present new topics that are more exciting and entertaining.

Edy also emphasized that the technology in GoPlay Live has been customized in such a way as to suppress delay and can serve live stream in a manner real-time. Because, live stream it is closely related to the direct interaction between the audience and the host so that if there is delay Of course the experience will not be optimal. The experience is still a bottleneck for the platform live stream currently present.

“These interactive features are needed by the audience live stream because nowadays people don't want to just watch it. They want direct interaction with hostin an unprecedented viewing format.”

One feature that is widely used is virtual gifts During live streaming. This feature can be a channel for creators in monetization, because viewers can give their appreciation to the creator by giving a gift in the form of a balance that is deducted directly from the GoPay account.

“We also see the trend of revenue creators continuing to increase as the enthusiasm of users who are more familiar with the feature virtual gifts this. This finding is very encouraging for us because the support of users will greatly help the growth of the industry live streaming in Indonesia."

GoPlay records impressions live show interactive managed to attract the enthusiasm of users. Amount live show increased significantly by 10 times during the first quarter of 2021. This growth was in line with the number of content creators which increased by 100% compared to last year. One of them, GoPlay Live Original content with JKT48, named JKT48 Live Show managed to attract an audience of more than 4 thousand people.

This achievement of GoPlay is reflected in a report from App Annie. Number of hours spent on the app mobile video streaming in Indonesia in the fourth quarter of 2020 reached 8,33 billion hours. This figure has almost doubled from the same period in the previous year of 4,94 billion hours. Consumers are also believed to download more than one application, up to an average of 9,5 applications streaming, along with their interest in continuously looking for new entertainment in the application during their activities at home.

Throughout this year, GoPlay will focus on making more collaborations with local creators to create exclusive content on GoPlay Live which will air regularly. Like, live streaming watch indie movies together, live music acoustics, cooking class, review gofood food, talkshow, and others.

“We also provide assistance in stages for creators. There is a team of creators who are specially assigned to help them, then there is a studio that can be used for live streaming," concluded Edy.

Apart from platforms live streaming interactive, GoPlay also offers services video-on-demand a subscription that includes GoPlay Original content, GoPlay Exclusive, GoPlay Indie independent movie gallery and other premium content galleries, as well as GoPlay Rental (pay-per-view service).