1. Startups

GoPlay Releases "GoPlay Studio" Application to Make It Easy for Creators to Earn

Content creators can create independently and maximize various interactive features such as gameshows, live-shopping, virtual gifts, and more

GoPlay, service live streaming interactive from Gojek, introduced the "GoPlay Studio" application to make it easier for content creators to create independently and maximize various interactive features such as game shows, live-shopping, virtual gifts, and others.

GoPlay CEO Edy Sulistyo explained, along with GoPlay's journey, his party received many requests to become creators on its platform. To that end, GoPlay Studio is enhanced with easy-to-use self-management features, so that more opportunities can be reached for creators, including novice creators.

As a platform Professional-User-Generated Content (PUGC) that adheres to the rules of positive content in Indonesia, GoPlay will carry out the process review, validation, and approval for each potential creator within a maximum of 72 hours. After that, creators can use the GoPlay Studio app independently.

"Since its launch in 2019, GoPlay is committed to fully supporting content creators so they can reach a wider audience. This commitment has not changed as GoPlay's focus on content strengthens live streaming which is interactive and can be enjoyed with friends and family,” he explained in an official statement, Tuesday (16/11).

This application is here, because now content creators have become a profession, not just a hobby or a side job. One of them is through the virtual feature gift, one of the content creators of GoPlay was able to collect more than IDR 10 million in revenue from a session live streaming. This opportunity must be utilized by creators through various GoPlay innovations, so that they can earn adequate income from content.

It is not stated how many creators have joined in GoPlay. But a number of big names live streamer such as Jessica Iskandar, Gracia Indri, Aurellie Hermansyah, Nila Sari, Citra Kirana, Rezky Aditya, Aqeela, Rassya Hidayah, Frislly Herlind, JKT48, and others have joined GoPlay.

Edy continued, not only for creator content, GoPlay viewers can also find various live show content by category, content that is currently being live, scheduled, Recorded, to the content of para top stream. In addition, the audience canfollow their favorite creators so they don't miss a session live streaming.

“In addition, viewers can join community chat groups that have similar content preferences, so they can get closer to their favorite content, get the latest content updates early, to take quizzes and giveaway special."

Edy concluded, “Over the past year, we have seen a very intense interaction between viewers and creators in GoPlay. Viewers actively discuss various content they enjoy. Bringing the theme "meet new people, find amazing content, discover your community”, viewers are not only easy to find content, but also friends to new communities according to their preferences.”

Since the pandemic, GoPlay is serious about the segment live streaming high demand but have not been served optimally by the current platform. GoPlay Live is designed with technology in such a way as to reduce delay in order to be able to present live stream in a manner real-time. Because, live stream it is closely related to direct interaction between the audience and the host so that if there is delay Of course the experience will not be optimal. The experience is still a bottleneck for the platform live stream currently present.

GoPlay records impressions live show interactive managed to attract the enthusiasm of users. Amount live show increased significantly by 10 times during the first quarter of 2021. This growth was in line with the number of content creators which increased by 100% compared to last year. One of them, GoPlay Live Original content with JKT48, named JKT48 Live Show managed to attract an audience of more than 4 thousand people.

This achievement of GoPlay is reflected in a report from App Annie. Number of hours spent on the app mobile video streaming in Indonesia in the fourth quarter of 2020 reached 8,33 billion hours. This figure has almost doubled from the same period in the previous year of 4,94 billion hours. Consumers are also believed to download more than one to an average of 9,5 streaming applications, along with their interest in continuing to find new entertainment in the application during activities at home.

Market share live streaming in e-commerce

In addition to entertainment needs, live streaming is now a new approach in selling online. China is at the forefront of this innovation. According to reports 2020 China's E-commerce Livestreaming Ecology, as presented by Statista, projects e-commerce streaming will become a major component of the entire industry e-commerce.

Over the next three years, Chinese industry analysts expect direct sales to grow even further. The pandemic is likely to cause a significant acceleration for this market with projections of 10,2% of the total e-commerce market for 2020, 15,2% for 2021, and 20,3% for 2022.

Southeast Asia is also experiencing similar growth in the market live commerce. A regional survey by iKala reveals the popularity live commerce increasing throughout Southeast Asia. "Social commerce growing steadily, but combined with the pandemic and the closure of malls and physical stores, has accelerated adoption live commerce across Southeast Asia – a trend that will remain,” said iKala CEO Sega Cheng.

Adoption live streaming which is now accelerated into a tool for marketing and sales largely attributed to the growing interest of businesses in technology live streaming. However, another factor contributing to this increased adoption is the ease of doing live streaming.

More Coverage:

If we look at some of the popular e-commerce applications in Indonesia, such as Shopee or Bukalapak, they routinely schedule activities live streaming (either on the platform or on social media) in accompanying certain moments, for example during online shopping parties. In particular, their application is also equipped with the capability to display the session, equipped with interactive features for consumers.

Video-based promotional content is in great demand by users of e-commerce / Sales Layer services

According to a published survey in the United States Sales Layer shows an impressive trend of contributing video-based content to promotional activities. From the consumer side, 96% of potential buyers were helped by video explanations to learn about the products purchased. While 85% of businesses are also starting to take advantage of video-based tools to improve their marketing and sales.

On the other hand, businesses are also offered by an influencer-based marketing approach or by social media celebrities through their content. In this area, several startups also provide tools to connect talent with brand owners. According to DailySocial.id notes, so far there are several platforms active in the Indonesian market, including: Indonesian Pongo, Partipost, Raena, AnyMind, Hiip, Verikool, Socialbuzz -- even specifically Gojek also partners with the Allstars platform to provide similar marketing options to its partners.

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